Senior Field Marketing Manager - Brand Activations

San Francisco, United StatesHybrid

Responsibilities

Own field execution for key programs: Lead the planning and on-the-ground execution of strategic events, community activations, and product launches in partnership with Brand Activations
Drive sales enablement: Equip sales teams with the tools, messaging, and context they need to effectively engage prospects before, during, and after events
Develop staffing strategies: Plan and coordinate staffing for all activations, ensuring the right people are in the right roles to maximize impact
Build ancillary event programs: Create and scale complementary experiences (VIP dinners, roundtables, meetups) that deepen engagement and accelerate pipeline
Establish goals and measure success: Define KPIs for each activation, track performance, and report on outcomes with a clear link to pipeline and revenue
Create repeatable playbooks: Document and refine processes to build a scalable, global field marketing engine
Collaborate cross-functionally: Partner with Brand, Sales, Growth, Product Marketing, and external vendors to deliver cohesive, high-quality experiences
Manage vendors and logistics: Oversee agencies, venues, and partners to ensure flawless execution What skills do I need? 6+ years of

Fin is the AI Customer Agent company on a mission to help businesses provide perfect customer experiences.
Our AI Agent Fin is the highest-performing AI Customer Agent on the market today, enabling businesses to deliver impeccable, always-on customer support across the customer journey – from service, to sales, to ecommerce.
Powered by our own AI models, Fin resolves complex customer issues end-to-end across every channel, with minimal set-up and integration.
experience in field marketing, event marketing, or experiential marketing in a B2B SaaS environment
Proven ability to translate brand experiences into measurable business outcomes (pipeline, revenue, engagement) Strong
experience supporting sales teams and building effective enablement programs
Exceptional project management skills with the ability to juggle multiple complex initiatives •
experience working cross-functionally and externally
Data-driven approach to goal-setting, reporting, and optimization