Senior Manager, GTM (Fintech)

United StatesRemote

Responsibilities

Drive demand generation initiatives to generate qualified leads and achieve revenue targets, leveraging various marketing channels, including digital marketing, content marketing, events, website, and partnerships. •
Utilize data-driven insights to optimize campaigns, maximize ROI, and continuously improve marketing perf
Establish and monitor key performance indicators (KPIs) specific to marketing efforts.
Collaborate with the executive team to come up with a comprehensive marketing strategy aligned with Zenoti's business objectives and growth plans.
Collaborate with the executive team to define and communicate Zenoti's brand positioning within the beauty, wellness, and fitness industry.

We are also proud to be recognized as a Great Place to Work CertifiedTM for 2021-2022 as this reaffirms our commitment to empowering people to feel good and find their greatness.
Experience in designing and driving outbound ABM campaigns.
Work closely with sales, product, and other cross-functional teams to ensure alignment and collaboration on go-to-market strategies.
Bachelor’s degree in Marketing, Business, or a related field. MBA is a plus. Proven
experience as a marketing leader with a track record of contributing to the growth and success of the company, vertical SaaS being preferable. •
Experience in building and managing large globally distributed teams. •
Experience with CRM (Salesforce) and digital marketing tools and technique.
Demonstrated success in developing and executing digital marketing and lead generation campaigns. Strong
experience in branding, positioning, and market messaging.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.