SEO/ AEO Manager

Requirements

• The Role As the SEO & AEO Specialist, you own Aiven’s discoverability in the age of generative AI.
• You are a modern search strategist who understands that search has evolved into a complex ecosystem of Generative AI, LLM citations and traditional search.
• Your mission is to ensure Aiven is the primary source of truth for both traditional search engines (Google/Bing) and AI answer engines (Germini, ChatGPT, Perplexity, Claude).
• You are a high-velocity, technical marketer with a growth-hacker mindset who understands the mechanics of traditional search models as well as how LLMs and Search Generative Experiences (SGE) crawl, index and cite source material. Key
• Responsibilities Generative AI & LLM Optimization (AEO): Execute specific technical strategies to ensure Aiven is cited as the primary authority in AI-generated answers.
• This includes managing llms.txt and robots.txt for AI crawlers and optimizing technical content for Retrieval-Augmented Generation (RAG) workflows.
• Technical Search Engine Optimization: Own the traditional SEO roadmap, focusing on site architecture, high-speed JavaScript rendering, and Core Web Vitals.
• Schema & Structured Data Architecture: Implement and manage advanced JSON-LD and Schema.org markups.
• You will build the machine-readable "Knowledge Graph" that allows AI agents and search bots to explicitly understand Aiven’s product features, pricing, and technical benchmarks.
• MarTech Analytics & Attribution: Utilize a modern stack (Ahrefs, SEMrush, Google Search Console, Scrunch) to analyze our global visibility.
• You will go beyond clicks to measure Share of Model Voice and AI Citation Frequency, proving how search drives qualified trial signups and enterprise leads.
• You must be able to rapidly pivot our technical strategy to take advantage of new AI search features (e.g., OpenAI Search or Google SGE) before competitors react.
• You must be able to navigate the technical complexities of the modern tech stack.
• You are an expert user of LLMs to automate SEO tasks (e.g., Python scripts for bulk metadata, AI-driven content audits, and intent mapping). Hands-on
• experience with Salesforce and advanced SEO suites.
• You know how to connect organic discovery data to actual revenue and pipeline in the CRM.
• Expert knowledge of HTML, CSS, and how modern web frameworks impact search bot crawling.
• You are a data-first marketer who can quantify the ROI of zero-click searches and AI citations to the executive leadership team.