Senior Area Marketing Manager, Women’s Health - Southeast

United StatesRemote

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Responsibilities

Collaborate with other (regional and HQ-based) Marketing team members as well as Medical Affairs and Sales team members to develop and execute regional HCP (healthcare professional) programs, marketing campaigns and print and digital tools to communicate the value and increase adoption of Natera genetic tests.
Identify appropriate channels to deploy marketing messaging in the region.
Manage logistical support (e.g. venue booking, ordering of materials, sponsorship booking) for local speaker programs, regional conferences, and other regional HCP programs.
Establish and maintain relationships with opinion leaders, external speakers, and medical associations in the region in partnership with Medical Affairs and the local Sales team.
Effectively manage marketing projects and timelines.
Track ROI for regional marketing programs and campaigns.
Gather and analyze quantitative and qualitative data to generate insights on customer needs / competitive landscape and to evaluate the effectiveness of marketing messaging in the region.

B.A. or B.S. degree required. Advanced degree preferred.
Experience in life sciences, health technology, or diagnostics preferred.
Basic Microsoft Powerpoint skills. Strong written and verbal communication skills.
Basic Microsoft Excel skills. Analytical, problem-solving mindset required. •
Experience in gathering customer insights and translating insights into actionable plans. •
Experience presenting technical content to lay and/or professional audiences in small, mid-size, and large groups preferred.
Familiarity with, interest in field marketing channels and tactics preferred.
This position requires the ability to use a computer keyboard, communicate over the telephone and read printed material.
Natera™ is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health.

Minimum of 3 years of professional experience, which includes healthcare product marketing, product management, sales, medical affairs or strategic consulting experience. •