management
Posted 4 weeks agoDirector of Integrated Search
at Honeydew
New York, United StatesRemote
$500,000
Requirements
- We’re looking for a Director of Integrated Search to unite our entire search acquisition surface: organic SEO, AI search visibility (AEO/GEO), and paid search.
- You’re the right person if you: - Think in systems – you see how organic authority, paid signals, and AI citations reinforce each other, and you can scale that system to support acquisition goals - Have genuine intuition about search intent – the psychology behind a query, not just its volume.
- experience with a strong organic foundation and demonstrated track record of driving acquisition growth - Deep technical SEO expertise: site architecture, structured data, Core Web Vitals, crawl management, and schema implementation - Genuine AEO/GEO fluency – you’ve built strategies for AI search visibility, tracked citation performance, and iterated on results - Working knowledge of paid search: Google Ads, campaign structure, bidding strategy, Quality Score, and performance analysis - Proven ability to
- Experience in healthcare, telehealth, wellness, or other YMYL/E-E-A-T regulated verticals - Background in digital PR or earned media, with
- experience building backlink programs through content and outreach - Hands-on paid search management
- experience (beyond strategic oversight) - Familiarity with Webflow CMS or similar modern web platforms -
- Experience with LLM citation tracking tools (Otterly, Profound, or equivalent) - Working knowledge of HTML/CSS and ability to implement basic technical fixes independently COMPENSATION &
Experience
- QUALIFICATIONS REQUIRED - 5–7+ years of search
Benefits
- BENEFITS $172,000–$185,000 depending on experience, plus: - Meaningful equity in Honeydew - Flexible PTO - Health, vision, and dental insurance - 401k with company match - One Medical, Kindbody, Talkspace, and HealthAdvocate memberships - Company MacBook + monthly internet stipend Location: NYC based role.
Contact
- That’s what Honeydew http://honeydew.com is fixing — a platform connecting hundreds of millions of people to licensed dermatologists, FDA-approved treatments, and ongoing skin health support.
- You’ll report directly to Honeydew’s Head of Growth Connor Kreutz https://www.linkedin.com/in/connorkreutz/, and you’ll work with our rockstar paid search lead, who’s driving paid search forward today.
- MORE ABOUT HONEYDEW ⭐ Honeydew was started by David Futoran https://linkedin.com/in/david-futoran (Wharton) and the dermatologist who cleared his skin, Joel Spitz, MD https://www.linkedin.com/in/joel-spitz-b657982/ (Princeton, Columbia), after David spent years struggling to access care.
Additional details
- ABOUT HONEYDEW 👋 No one should suffer from a treatable skin disease because they couldn’t access care.
- We’ve helped 40,000+ patients get life-changing results, we’re growing 5x YoY, and we’re just getting started.
- OPPORTUNITY 📈 Search is no longer a single channel.
- A patient researching “best treatment for cystic acne” might ask ChatGPT, click a Google result, or get served a paid ad — sometimes all three in the same session.
- You’ll join paid and organic search programs performing strongly, and you’ll bring them to the next level.
- The right person thinks about search psychologically, not just mechanically: understanding what someone is really asking when they type a query, and building the architecture to meet them there across every surface.
- You think about the holistic patient journey for folks who find Honeydew through these channels.
- - Can work with a talented paid search lead and build a high-performance team over the long-run - Move fast and own outcomes – you don’t need a big team or a perfect brief to create leverage - Translate search performance into business impact – signups and revenue WHAT YOU’LL DO ORGANIC SEARCH (SEO) - Own and execute Honeydew’s organic search strategy end-to-end — from technical infrastructure to content architecture to link authority - Build topical authority frameworks in dermatology, skincare, and
- Our team works from our West Village office min. 3 days a week.
- If this doesn’t seem right for you, but you know a good candidate, please forward this along!