marketing
Posted 6 days agoProduct Marketing Manager
at Affirm
United StatesRemote
Responsibilities
- Shape Product Strategy Through Insights: Partner closely with Product to shape the roadmap by identifying new opportunities, uncovering unmet customer, merchant, and partner needs, and incorporating feedback loops.
- Lead GTM Strategy and Execution: Own the end-to-end strategy and execution of high-impact GTM initiatives across your product area—from beta to full launch.
- Accelerate Product Adoption and Growth: Design and execute programs that drive merchant engagement and adoption at scale.
- Collaborate with Sales, Customer Success, Enablement, and Partnership to ensure message consistency.
- Analyze product adoption to inform optimization strategies and identify growth levers. •
- Enhance Strategic Client Engagement: Develop messaging and materials for key client-facing moments, including bi-annual roadmap meeting with top merchants.
- Develop product vision and translate into a compelling external narrative that strengthens partnership, builds trust and drives continued engagement. •
- Manage multiple high-priority initiatives simultaneously, anticipate risks, and maintain momentum through thoughtful planning and execution. •
- Collaborate across Teams to Drive Alignment: Build strong relationships across Product, Sales, Customer Success, Analytics, and other key teams.
- Lead cross-functional meetings, resolve cross-functional dependencies, and ensure tight alignment on GTM plans and product initiatives. •
- Lead by example in creating an inclusive and growth-oriented environment, promoting open communication, and encouraging others to take risks and innovate.
- Proven track record of leading product launches and driving GTM strategy that delivers business results. •
Requirements
- experience Affirm’s products. You'll help define our product strategy, lead high-impact go-to-market initiatives, and develop compelling narratives that drive business outcomes.
- Leverage Business and Product Acumen: Develop a nuanced understanding of your product’s functionality, as well as the revenue and cost drivers that impact performance.
- Use this knowledge to shape GTM and product decisions that align with company objectives. •
- experience in product marketing, product management, or a similar role, ideally in a Payments or Fintech environment. •
- Excellent communicator and storyteller, with the ability to simplify complex ideas for a wide range of audiences. •
- Proven ability to collaborate and influence cross-functionally. •
- Outstanding prioritization and project management skills, with a keen ability to balance short-term execution with long-term strategy. •
- Affirmers in proximal roles have the flexibility to work remotely, but will occasionally be required to work out of their assigned Affirm office.
Experience
- What We’re Looking For: • 7+ years of
Benefits
- This role is ideal for someone who thrives in a dynamic environment, brings creativity and analytical rigor to problem-solving, and is passionate about transforming the way people access credit. Pay Grade - M Equity Grade - 8
- Employees new to Affirm typically come in at the start of the pay range. Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills.
- Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and
- benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.)
- USA base pay range (CA, WA, NY, NJ, CT) per year: $185,000 - $245,000
- USA base pay range (all other U.S. states) per year: $164,000 - $224,000
- Please note that visa sponsorship is not available for this position. #LI-Remote
- benefits that are anchored to our core value of people come first. Some key highlights of our benefits package include:
- Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents
- Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses
- Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge
- ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount
Additional details
- Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.
- As a Product Marketing Manager, you’ll play a strategic and hands-on role in shaping how merchants
- This is a highly cross-functional role that requires strong product intuition, strategic thinking, and a bias for action.
- You’ll bring deep customer and competitive insights to everything you do, and operate as a true partner to Product, Revenue (including Sales, Customer Success and Enablement), Partnership, and Analytics leadership. What You’ll Do: •
- Leverage customer research, competitive intelligence, and market trends to inform product development and strategic prioritization. •
- This includes crafting compelling value propositions, developing segmentation strategies, aligning cross-functional stakeholders, and measuring launch success.
- Additionally, you will analyze complex data sets to uncover insights that inform segmentation, positioning, and refine product marketing strategies. Drive meaningful business impact through scalable programs that accelerate adoption and growth. •
- Operate with Agility and Drive Execution: Navigate ambiguity with confidence and bring clarity to complex, cross-functional projects.
- Be a Culture Carrier: Serve as a champion of Affirm’s values and culture, consistently fostering collaboration, transparency, and innovation within the team and across the organization.
- Strategic thinker with strong business acumen, able to connect the dots between customer needs, market trends, and product development. •