marketing
Added 4 days agoIntegrated Product Marketing Manager
at Unum Group
United KingdomHybrid
Responsibilities
- Own a digital-first approach to product marketing enablement, leveraging online platforms and UX principles to drive customer engagement and product adoption.
- Shape and deliver event marketing strategies that reinforce brand and product positioning and deliver measurable impact.
- Lead integrated product marketing plans across the full customer lifecycle, from acquisition to engagement and retention.
Requirements
- Act as the marketing lead for product changes and developments, defining positioning, messaging and go-to-market plans in close collaboration with cross-functional stakeholders.
- experience delivering product marketing strategies across the full customer lifecycle, including acquisition, engagement and retention. Strong people leadership capabilities, with
- experience in people management and coaching highly desirable. Demonstrable
- experience in digital-first marketing enablement, using platforms and UX principles to enhance engagement and adoption.
- Confident communicator with the ability to influence senior stakeholders and lead through collaboration.
Benefits
- The successful Integrated Product Marketing Manager can expect: Generous Bonus Private Medical Insurance DC pension scheme Life, medical and income Insurance Access to remote GP, nutrition coaching, personal training, unlimited mental health support and medical 2nd opinion 27 days holiday with the option to buy and sell holiday up to 5 days (plus Bank Holidays) Salary sacrifice electric car scheme with on site charging facilities.
Contact
- If you need assistance and/or reasonable accommodation due to a disability during the application or recruiting process, please send a request to careers@unum.co.uk . We are proud to be a Disability Confident Employer. Company: Unum UK