marketing
Posted 2 days agoEMEA Senior Marketing Manager
at Wrike
IrelandHybrid
Responsibilities
- Monitor market changes & developments in our target regions
- Adjust marketing campaigns based on changing sales trends and priorities in particular countries
- Tailor brand messages to address different demographics and cultures
- Adjust our messaging and tone of voice across channels and regions
- Coordinate the development and execution of integrated marketing campaigns to support lead and pipeline generation and sales efforts.
- Brand Awareness Building: Develop and implement initiatives to enhance Wrike's brand visibility in the target regions.
- Analyze campaign performance and adjust strategies to optimize results.
Requirements
- Our ideal candidate is comfortable making impactful decisions and has outstanding verbal and written skills since this position requires a highly professional level of business communication with international customers and colleagues.
- The position requires a commitment to innovation in the technology industry, understanding of the enterprise software and cloud computing spaces.
- The ability to multi-task and prioritize while maintaining a sense of humor is also required. Key Responsibilities:
- Bachelor's degree in Marketing, Business, or a related field Proven
- experience in international marketing, with a focus on EMEA and APJ regions. Minimum of 5 years
- experience in SaaS international marketing roles
- Strong understanding of B2B marketing principles; account-based marketing and lead generation strategies.
- Willingness and ability to travel as needed up to 15-20% of the time across EMEA and APJ.
- You'll stand out with MBA is a plus •
- Experience working in the Project Management or Collaborative Work Management technology market, additional
- experience in vertical industry technology markets
- A positive, flexible attitude and a sense of humor are essential
Benefits
- Built for teams and organizations looking to collaborate, create, and exceed every day, Wrike brings everyone and all work into a single place to remove complexity, increase productivity, and free people up to focus on their most purposeful work. Our vision: A world where everyone is free to focus on their most purposeful work, together. Ready to become a Wriker?
- Perks of working with Wrike
- 25 days of paid vacation Pension scheme Life Insurance plan Health Insurance Income Protection
- Parental leave (26 weeks paid for birth mothers, 4 weeks for non-birth parents)
Contact
- Check out our LinkedIn Life Page , Company culture page , Instagram , Wrike Engineering Team , Medium , Meetup.com , Youtube for a feel for what life is like at Wrike.
Additional details
- Wrike is looking for an experienced Sr. Manager, International Marketing to increase our global market share, drive pipeline and improve our brand recognition in international markets we serve.
- In this role you will play a pivotal role as the primary liaison for our international sales team.
- You will be in charge of developing marketing strategies, plans and tactics for our global leading solutions so that they are successful in our international target markets To make our local plans of action influential on a global level, you will be analyzing the market and competitors to develop compelling campaigns that cater to the local target audiences.
- You will also be aligning with and reporting to global marketing management on a weekly/monthly basis.
- Your mission is to coordinate and execute marketing programs and campaigns, driving growth and enhancing Wrike's brand recognition, pipeline and revenue across the EMEA and APJ regions.
- Partner closely with our international sales leadership team to prioritize campaigns & programs to drive pipeline and revenue growth
- Be scrappy and leverage content and programs developed by HQ and tailor them for different local markets we serve
- Capable of analyzing large amounts of data to obtain actionable information that you’ll use for our marketing strategies
- Clear, concise, and consistent communication skills are a must.
- Additionally, open communication and collaboration with other members of the marketing and sales team is an essential requirement for the role.