other
Posted YesterdaySocial Media Manager @YOOX
at Yook
Milan, ItalyHybrid
Responsibilities
- Develop platform-native content approaches that recognize the unique purpose, audience and language of each channel, ensuring content is tailored to platform behavior rather than repurposed across channels.
- Identify, interpret and activate cultural and social trends, translating emerging conversations, platform features and creator behaviors into timely, relevant content that increases visibility, engagement and cultural relevance.
- Build and nurture digital communities by creating content that encourages participation, conversation and advocacy, while defining the community engagement strategy and tone of voice across all social platforms.
- Own the end-to-end social editorial strategy, balancing long-term campaigns, always-on storytelling and reactive content.
- Identify opportunities to collaborate with creators, influencers and cultural partners to develop platform-native content and social-first partnerships that expand YOOX's reach, strengthen brand credibility and drive meaningful engagement.
- Collaborate closely with Brand, Creative, PR, Influencer Marketing, Merchandising and E-commerce teams to translate campaigns, launches and cultural initiatives into compelling social experiences that extend beyond campaign adaptation.
- Continuously test, experiment and optimize, introducing new formats, storytelling techniques, creator collaborations and content concepts, using rapid testing and audience insights to evolve YOOX's social presence.
- Manage the social media budget, ensuring investments are aligned with business objectives and deliver measurable impact.
- Monitor, analyze and report performance, identifying actionable insights across content, audience behavior and platform performance to continuously refine strategy, improve engagement and maximize organic reach.
- Champion social-first thinking across the organization, acting as the internal expert on platform evolution, digital culture and audience behavior, ensuring YOOX remains relevant, distinctive and ahead of emerging social trends.
Requirements
- experience managing social media for a fashion, luxury, lifestyle or multi-brand brand (e-commerce preferred). Proven
- experience developing social strategies that grow brand awareness, engagement and thriving online communities. Strong content creator with hands-on
- Deep understanding of social platforms, digital culture and trends, with the instinct to know which ones to jump on, and which ones to let pass.
- Experience collaborating with creators and influencers to develop authentic, social-first campaigns and content.
- A strong sense of humour.
- If you are passionate, committed and thrive in a collaborative and fast-paced environment, then please apply with a CV.
Experience
- The type of person we are looking for: 3+ years'
Benefits
- Some of the essentials for you to know are: Location: Our offices in Milan, Italy Department: Brand, Creative and Communications YOOX Reporting into: YOOX Brand, Creative & Communications Director Working Model : Hybrid Contract Type: Permanent Potential Start Date : September / October 2026 Collective Bargaining Agreement : CCNL Terziario, Distribuzione e Servizi (Commercio) Starting Annual Base Salary (Gross) : From 42.000€ (*
- Final compensation will be determined based on objective, gender-neutral criteria and may vary depending on relevant experience, qualifications, and the outcome of the selection process) Role Purpose: We are looking for a Social Media Manager who combines strategic thinking with exceptional content creation capabilities.
Additional details
- LuxExperience is the leading digital, multi-brand luxury group and the online shopping destination for luxury enthusiasts worldwide.
- LuxExperience operates a portfolio of some of the most distinguished store brands in digital luxury and creates communities for luxury enthusiasts with unique digital and physical experiences.
- Mytheresa, NET-A-PORTER and MR PORTER, jointly comprising the luxury segments of LuxExperience, offer highly curated edits of the most prestigious luxury brands across the world, featuring womenswear, menswear, kidswear, fine jewelry & watches, and lifestyle products.
- YOOX and THE OUTNET, jointly comprising the off-price segment of LuxExperience, are the leading destinations for multi-brand off-season online luxury shopping.
- The NYSE listed group operates in key markets worldwide.
- YOOX is the multi-brand digital platform for long-lasting fashion, design and art.
- It offers a curated edit of past-season collections from leading brands, alongside unique and hard-to-find pieces.
- Since 2000, YOOX has built a global community of style-conscious customers, making luxury more accessible beyond seasonal cycles.
- Its model combines value, extended product lifecycle and a broad assortment across womenswear, menswear, kidswear and lifestyle.
- Through creative brand collaborations and cultural initiatives, the platform connects product with self-expression, enabling more personal and meaningful ways to experience fashion.