Content & Social Media Manager

New York, United StatesHybrid

Responsibilities

Develop and own the monthly content calendar across Instagram, LinkedIn, and YouTube - ensuring each platform has a distinct strategy and voice.
Produce and/or direct Reels, short-form video, carousels, static posts, LinkedIn articles, and YouTube videos aligned with Sell It's brand voice: confident, direct, ambitious, and Ryan's.
Manage content production end-to-end: concepting, scripting, editing coordination, scheduling, and publishing.
Execute audience growth strategies on Instagram, LinkedIn, and YouTube with clear monthly follower and reach targets.
Execute paid media to amplify organic reach and conversion.
Test and iterate on content formats, cadences, and hooks - with a bias toward what drives subscriptions and qualified traffic.
Manage community interactions across all three platforms - responding to DMs, comments, and tags in Sell It's voice.
Identify and spotlight member success stories, referral wins, and transformation moments to build social proof and deepen retention.
Monitor platform trends and competitor activity to keep Sell It ahead of the curve, not chasing it.
Track and report on KPIs weekly: follower growth, reach, engagement rate, link clicks, and funnel conversion metrics tied to membership.
Report insights and recommendations to leadership monthly.

Powered by Ryan Serhant's proven method, world-class instruction, AI-driven tools, and an exclusive 40,000+ agent referral network, Sell It equips high-performing agents across every brokerage to build a name people trust, a market they own, and a legacy that lasts.
Translate brand messaging pillars - network, transformation, AI-powered coaching, Ryan's method - into platform-native content that performs.
Work with Integrated Marketing Manager to activate SEO, hashtag, and platform algorithm strategies specific to each channel.
Demonstrated ability to grow accounts and drive measurable business outcomes (not just vanity metrics) across Instagram, LinkedIn, and YouTube.
Hands-on proficiency with content creation tools: CapCut, Adobe Premiere, Canva, or equivalent. •
Experience in real estate, professional development, coaching, or SaaS/membership business models.
Familiarity with Ryan Serhant's brand, content style, and the Sell It community. •
Experience working with or building systems to repurpose long-form content into short-form social assets.
Experience with Circle, HubSpot, or other community and CRM platforms. Skills
Self-directed with the ability to manage multiple workstreams, deadlines, and stakeholders in a fast-moving environment.

3 - 5+ years of social media and content marketing experience, ideally in a direct-to-consumer or subscription brand environment.

SERHANT. is the most followed real estate brand in the world, calibrated for the marketplace of tomorrow, delivering proven results for buyers, sellers, and developers.
SERHANT. revolutionizes the traditional brokerage model by innovating through media and content creation and is powered by a full-service in-house film studio as well as an amplification platform that puts our properties in front of more people than anyone else.
Sell It is the only coaching platform built to turn ambitious real estate agents into category-defining market makers.
We are part of Serhant Ventures, a luxury real estate business powered by celebrity owner, Ryan Serhant.
This role is responsible for bringing the Sell It brand to life across Instagram, LinkedIn, and YouTube, and converting that presence into a steady stream of new members.
You will own the top of the funnel on social media.
Your content will be the first thing an ambitious agent sees before they ever speak to a sales rep.
That means your work directly drives subscription revenue. This role reports to the Integrated Marketing Sr. Manager and will have direct contact with the Executive Director of Sell It and Ryan Serhant, himself.
Partner with Ryan Serhant and internal team members to capture, repurpose, and amplify existing content assets.
Use platform analytics and third-party tools to optimize posting cadence, content mix, and channel strategy.