Content & Social Media Manager

New York, United StatesOn-site

Responsibilities

Develop and own the monthly content calendar across Instagram, LinkedIn, and YouTube - ensuring each platform has a distinct strategy and voice.
Produce and/or direct Reels, short-form video, carousels, static posts, LinkedIn articles, and YouTube videos aligned with Sell It's brand voice: confident, direct, ambitious, and Ryan's.
Manage content production end-to-end: concepting, scripting, editing coordination, scheduling, and publishing.
Execute audience growth strategies on Instagram, LinkedIn, and YouTube with clear monthly follower and reach targets.
Execute paid media to amplify organic reach and conversion.
Test and iterate on content formats, cadences, and hooks - with a bias toward what drives subscriptions and qualified traffic.
Manage community interactions across all three platforms - responding to DMs, comments, and tags in Sell It's voice.
Identify and spotlight member success stories, referral wins, and transformation moments to build social proof and deepen retention.
Monitor platform trends and competitor activity to keep Sell It ahead of the curve, not chasing it.
Track and report on KPIs weekly: follower growth, reach, engagement rate, link clicks, and funnel conversion metrics tied to membership.
Report insights and recommendations to leadership monthly.

Powered by Ryan Serhant's proven method, world-class instruction, AI-driven tools, and an exclusive 40,000+ agent referral network, Sell It equips high-performing agents across every brokerage to build a name people trust, a market they own, and a legacy that lasts.
Translate brand messaging pillars - network, transformation, AI-powered coaching, Ryan's method - into platform-native content that performs.
Work with Integrated Marketing Manager to activate SEO, hashtag, and platform algorithm strategies specific to each channel.
Demonstrated ability to grow accounts and drive measurable business outcomes (not just vanity metrics) across Instagram, LinkedIn, and YouTube.
Hands-on proficiency with content creation tools: CapCut, Adobe Premiere, Canva, or equivalent. •
Experience in real estate, professional development, coaching, or SaaS/membership business models.