marketing
Posted 22 hours agoMarketing Coordinator
at Goodyear
On-site
Responsibilities
- Coordinate promotions, product launches, and customer-specific activation plans in partnership with Sales, Product, Revenue Management, and Operations teams.
- Analyze customer, channel, and product performance data, providing reports and insights to measure program success and identify improvement opportunities.
- Monitor program execution, promotional compliance, and customer-facing activities to ensure consistent, high-quality delivery and brand alignment.
- Maintain activation tools, trackers, web content, and documentation to support efficient planning, communication, and execution.
- Manage activation and cooperative marketing budgets, including forecasting, spend tracking, vendor coordination, invoice review, and budget reconciliation.
Requirements
- What We’re Looking For Bachelor’s degree in Business, Marketing, Finance, or a related field; advanced degree preferred., with a Master’s degree preferred. 3+ years of
- experience in marketing, customer activation, sales, product management, merchandising programs, or related commercial functions.
- Experience supporting marketing campaigns, promotional programs, product launches, and customer-focused initiatives.
- Proficiency in marketing tools, data analysis, performance reporting, and business insights generation.
Benefits
- Typical Schedule: 8:00 am to 5:00 pm. #LI-MC2 Goodyear is one of the world's largest tire companies.
Contact
- For more information about Goodyear and its products, go to www.goodyear.com/corporate Goodyear is an equal employment opportunity employer.
Additional details
- The role partners closely with Sales, Product, Revenue Management, and Sales Operations teams to implement promotions, support product launches, coordinate customer activation plans, and ensure effective program execution.
- Using data analysis, reporting, and performance tracking, the specialist evaluates program effectiveness, identifies opportunities for improvement, and provides actionable insights to stakeholders.
- The position also manages activation budgets, maintains marketing tools and documentation, ensures brand and governance compliance, and supports consistent execution of customer-focused initiatives.
- Why This Role Matters Drives customer activation and marketing initiatives that directly support sales growth, sell-out performance, and stronger customer engagement across the market.
- Serves as a key cross-functional partner, aligning Sales, Product, Revenue Management, and Operations teams to ensure successful execution of promotions, launches, and customer programs.
- Provides data-driven insights and performance analysis that help optimize marketing investments, improve program effectiveness, and inform future commercial decisions.
- Ensures operational excellence through budget management, compliance oversight, and consistent execution of customer-facing activities that strengthen brand presence and business outcomes.
- What You Will Do Execute customer activation and marketing programs that support commercial strategies, drive customer engagement, and improve sell-out performance.
- Demonstrated strengths in project management, cross-functional collaboration, communication, and organizational effectiveness.
- It employs about 63,000 people and manufactures its products in 49 facilities in 19 countries around the world.