marketing
Posted YesterdayContent Marketing Manager
at Planned Parenthood of Greater New York
GlobalRemote
Requirements
- They bring a strong understanding of platform trends, content performance, and digital culture, pairing creativity with data-informed decision-making to create content that expands reach, strengthens community, and advances PPGNY’s mission. CORE COMPETENCIES
- Proficiency in video editing using video-specific software or in-app tools, such as Instagram or TikTok •
- Experience working in reproductive/sexual health care, social justice, or mission-driven environments
- Must have the ability to travel to health centers and events across the affiliate’s areas
- Proficiency in Microsoft Office suite, social media platforms including Facebook, Twitter,
- Instagram, TikTok, and social media management systems like Sprout Social
- Must be self-directed with ability to work collaboratively and independently in a remote setting
- Ability to identify opportunities for digital content and spearhead creative REQUIRED
- Bachelor's degree in marketing-related field, or comparable work experience
- Strong writing and editing skills, including the ability to carefully target messaging, quickly turn around materials, and respond to current events
- Must be a motivated self-starter and able to function effectively with a degree of Autonomy
- Ability to distill complicated issues and research for messaging to multiple audiences
- Ability to prioritize work on several simultaneous, deadline-driven projects
- a high level of professionalism and confidentiality, demonstrated ability to work
- required to work evening and weekend hours, or irregular hours depending on the
- Requires the ability to hear and to communicate orally with others.
- Short- and Long-Term Disability, Free Basic Life and AD&D
- These certifications are required by the NYC DOHMH Health Code, NYSDOH and OSHA.
- This is a beta feature to avoid spam applicants.
Experience
- 3-4 years in social media marketing and digital content management, including but not
Benefits
- Working closely with colleagues across the organization, the Content Marketing Manager transforms complex issues, timely news, and community stories into impactful digital experiences that inspire action, build trust, and deepen engagement in support of sexual and reproductive health care, education, and rights.
- Under the leadership of the Director of Marketing, the Content Marketing Manager oversees digital components of the communications and marketing plan that fulfill PPGNY’s organizational mission, vision, values, business, and fundraising goals
- Identifies and elevates compelling patient, community, supporter, and organizational stories that shape perspectives about sexual and reproductive health care, education, and rights
- Visual acuity sufficient to perform frequent work on a computer screen and review printed reports and other materials.
- PPGNY's benefits package includes:
- Generous PTO and holiday schedule
- Medical, dental and vision coverage options for you and eligible dependents
- 401(k) Retirement Plan with Safe Harbor contributions after 1 year of employment
- Planned Parenthood of Greater New York (PPGNY) is a leading provider, educator, and advocate of sexual and reproductive health care in New York State.
- PPGNY is proud to provide a wide-range of family planning services at our brick-and-mortar health centers and mobile care units.
- As a voice for reproductive freedom, PPGNY supports legislation and policies that ensure all New Yorkers have access to the full range of reproductive health care and education.
- At PPGNY, we provide the absolute best care to our patients and our communities through innovative health care delivery and education programming.
- We care for everyone who walks through our doors regardless of insurance, ability to pay or immigration status.
- As a leading voice for reproductive freedom, PPGNY fiercely advocates for policies to ensure that all New Yorkers will have access to the full range of reproductive health care services and information.
- PPGNY is committed to diversity, equity, and inclusion.
Additional details
- The Content Marketing Manager is a creative storyteller and digital content strategist responsible for producing compelling, mission-driven content that advances Planned Parenthood of Greater New York’s mission, brand, advocacy, and fundraising goals.
- This role develops and executes engaging content across social media, video, email, web, and emerging digital platforms to connect with patients, supporters, donors, activists, organizers, and community partners.
- This person is a highly creative content creator who thrives in fast-paced digital environments and has a passion for social media, video storytelling, and audience engagement.
- Produces and manages a consistent pipeline of high-quality content, including social media posts, short-form videos, graphics, blog posts, email content, and storytelling campaigns that expand reach and deepen audience engagement
- Captures, records, edits, and publishes timely video content, including Reels, TikToks, interviews, and behind-the-scenes storytelling, and is comfortable appearing on camera and providing voice-over narration when appropriate
- Monitors social media conversations, cultural moments, platform trends, and emerging best practices to create relevant and timely content that strengthens PPGNY's digital presence
- Cultivates and engages online communities through active social listening, audience engagement, relationship-building with partners and influencers, and responsive digital communications
- Supports the development and execution of integrated marketing and advocacy campaigns designed to grow audiences, increase engagement, inspire action, and strengthen supporter relationships
- Creates written and visual content for email marketing campaigns, including copywriting, content development, and audience-focused storytelling
- Uses analytics and audience insights to evaluate content performance, identify opportunities for growth, and optimize digital strategies across platforms