other
Added 2 weeks agoSenior Director Racing Relations
at Aqueduct
Belmont Park (elmont), New York, United StatesOn-site
Responsibilities
- Represent NYRA at industry events, sales, and stakeholder meetings to strengthen brand presence and engagement. Loyalty & Rewards Program Design
- Lead the creation (through internal or external means) and execution of a comprehensive NYRA Racing Rewards program focused on participation, performance, and engagement.
- Develop a tiered recognition structure that appropriately values participation across key meets (e.g., Saratoga, Belmont Stakes Festival, Belmont Fall/Spring/Winter).
- Implement a customer reinvestment (CR) strategy that prioritizes experiential rewards.
- Establish theoretical value models to guide reinvestment.
- Collaborate with operations, food & beverage, and event teams to deliver best-in-class race day experiences, including stakes days, festivals, and marquee events.
- Ensure hospitality offerings reflect participant tiering and loyalty status, reinforcing the value of engagement within the program.
- Develop innovative, differentiated experiences (e.g., exclusive access, behind-the-scenes opportunities, concierge services). Data, Analytics & Strategy
- Analyze participation trends, horse inventory movement, and competitive landscape to inform strategic decision-making.
- Identify opportunities to optimize scheduling, incentives, and engagement strategies based on participant behavior and industry dynamics. Cross-Functional Leadership
- Support broader NYRA strategic initiatives, particularly those tied to the opening and success of New Belmont Park.
Requirements
- experience in Thoroughbred racing, racing operations, or gaming industry relations.
- Deep knowledge of the horse racing or gaming industry and participant/customer needs. Demonstrated
- experience designing or managing loyalty, rewards, or customer engagement programs.
- Strong analytical skills with a working understanding of customer reinvestment strategy and ROI modeling. Proven leadership
- experience managing cross-functional initiatives and teams. Preferred:
- Experience in gaming, hospitality, or sports environments with exposure to loyalty program design.
- Familiarity with CRM systems and data analytics platforms.