Marketing Technologist (Contractor)

On-site

Responsibilities

Support basic technical SEO hygiene tasks as needed: canonical tags, hreflang implementation for multilingual properties, XML sitemap health, and structured data validation.

Provide internal training and documentation on tracking best practices, GTM usage, and data layer standards for non-technical marketing team members.
Job requirements Required experience and qualifications: 3–5 years of
experience in tag implementation, marketing analytics, or digital marketing data roles.
Advanced, hands-on expertise in Google Tag Manager — including custom HTML, JavaScript variables, triggers, data layer design, and debugging.
Strong proficiency in GA4: event schema design, conversion configuration, custom dimensions/metrics, audiences, and cross-domain tracking. Proven
experience with Google Ads enhanced conversions and offline conversion import workflows.
Working proficiency in HTML and JavaScript sufficient for custom tagging solutions and data layer validation. Hands-on
experience with Salesforce (Pardot) or HubSpot for tracking integrations, UTM attribution, and CRM data quality.
Experience building dashboards and reports in Tableau for marketing and analytics use cases.
Solid understanding of form tracking methodologies, UTM frameworks, attribution models, and lead measurement.
Familiarity with Google Search Console: performance reporting, coverage/indexing analysis, and Core Web Vitals monitoring.
Good working knowledge of GDPR, ePrivacy, and consent-based tag firing strategies.
Experience with SEO tools such as Screaming Frog, Semrush, or Ahrefs for technical audits.
Google Tag Manager, GA4, or Google Ads certifications are a plus.

experience signals; coordinate with development teams on remediation where performance issues affect organic visibility.
Use GSC data in conjunction with GA4 to build a joined-up view of organic traffic quality, landing page engagement, and goal completion rates.
Cross-Functional Collaboration Partner with paid media, SEO, web development, CRM, and marketing operations teams globally to ensure tracking supports all marketing programmes.
Serve as a subject matter expert on measurement: advise on attribution approaches, conversion definitions, and reporting methodology.
Strong analytical and problem-solving skills; able to self-diagnose tracking discrepancies and drive resolution.
Excellent written communication; able to document technical specifications clearly for both technical and non-technical audiences. Preferred