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Posted Yesterday

Creative Strategist

at Ramen Bae

Remote

Requirements

  • experience in creative strategy, performance marketing, paid social creative, DTC ecommerce, or a performance creative agency.
  • • Strong understanding of paid social creative, especially for Meta.
  • • Deep understanding of what makes video ads convert, including hooks, pacing, messaging, storytelling, offers, and visual structure. •
  • • Ability to deeply understand a product, customer persona, and the emotional and functional reasons people buy.
  • This is a beta feature to avoid spam applicants.

Benefits

  • • Develop creative angles based on customer pain points, product benefits, trends, competitor research, customer reviews, and performance data.
  • • Think through the full customer journey, from problem-unaware audiences to highly aware, ready-to-buy customers.
  • • Help improve ROAS, CAC, conversion rate, and revenue through stronger creative strategy and execution.
  • • Direct creators, editors, freelancers, agencies, and internal team members to produce high-performing assets.
  • • Ensure creative is both on-brand and built to perform in paid social environments.
  • • Stay on top of social trends, competitor ads, creator formats, and emerging creative opportunities.
  • Strong bonus: Ability to shoot and edit your own creator-style content. REQUIREMENTS • 3+ years of
  • • Strong creative instincts, copywriting ability, and visual taste.
  • • Comfort developing new creative angles based on product benefits, customer pain points, cultural trends, competitor research, and performance insights.
  • This is an opportunity to help shape the creative engine of a growing DTC brand and play a key role in how Ramen Bae reaches, converts, and retains customers. COMPENSATION & BENEFITS
  • • $80,000–$115,000 base salary, based on experience and leveling
  • • Equity options in a profitable, rapidly growing company
  • • Flexible PTO and paid holidays
  • • Health, dental, and vision benefits • Fully Remote

Additional details

  • Ramen Bae is the original dried ramen toppings company on a mission to level up the ramen category.
  • We started three years ago as a passion project because we wanted better instant ramen toppings and couldn’t find anything like it.
  • Since then, we’ve gone viral, built a loyal fan base, grown to over 400,000 customers, and recently launched protein ramen.
  • We’re a small, fast-moving team of builders who take ownership, move quickly, and figure things out as we go.
  • We’re looking for another like-minded person who is excited to help us build the next great ramen brand. ABOUT THE ROLE
  • This person will own performance-driven creative across paid social, with Meta currently being our largest channel.
  • You’ll be responsible for understanding our products, customers, audience awareness stages, and performance data, then turning those insights into ad concepts, hooks, scripts, creator briefs, and video assets that convert.
  • This role sits at the intersection of performance marketing, creative strategy, consumer psychology, and execution.
  • The ideal candidate is analytical enough to understand what is working and why, creative enough to find new angles that break through, and scrappy enough to move quickly from idea to launch.
  • This is a high-impact role with significant room for leadership and growth.

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