marketing
Posted 4 hours agoMarketing Manager
at Everfield
Latvia Riga, LatviaHybrid
Responsibilities
- - Plan, execute, and monitor short- and long-term marketing plans and campaigns across online and offline channels.
- - Own marketing performance end-to-end: track leads, conversions, ROI, and pipeline contribution, and use the data to optimise activities continuously.
- - Plan and run webinars, product demos, seminars, client events, and industry exhibitions that build market presence and generate qualified leads.
- - Conduct market and competitor research, identify new market segments and target audiences, and shape positioning accordingly.
- - Build and deliver the internal and external communication strategy, including PR and media relations.
- - Prepare marketing materials - presentations, brochures, exhibition and print materials - in line with Meditec’s brand identity.
- - Plan and manage the marketing budget, and report to management on activities, results, industry trends, and competitor movements.
Requirements
- Who We Are Looking For - Higher education in marketing, communications, or a related field.
- - A solid understanding of software/IT products and the role of marketing across development and sales.
- benefits and stories. - Familiarity with digital marketing channels and analytics - Strong planning, organisation, and self-management skills. - Creativity, initiative, and the drive to push innovative ideas forward. - The ability to coordinate multiple stakeholders and manage several activities at once. - Excellent Latvian and English.
- experience in the IT, SaaS, or healthcare sector. - Familiarity with medical information systems or healthcare digitalisation. -
- Experience with marketing automation, CRM, or lead-tracking tools (e.g. HubSpot).
Experience
- - At least 3 years of hands-on B2B marketing experience.
Benefits
- - A modern working environment and toolset, including AI tools. - Health insurance.
- Salary - From EUR 3000 gross per month, depending on experience and fit for the role
Additional details
- About Everfield Everfield buys, builds, and grows European vertical market and specialist software companies, providing them with the tools they need to move to the next level.
- Our mission is to foster ambition, fuel growth, and unlock opportunities for Europe’s software ecosystem.
- Companies in the Everfield ecosystem follow a decentralised model, maintaining their team, brand, and offices, while focusing on what they do best - building products and supporting customers.
- Everfield provides support in talent acquisition, HR, and access to a team of experts in building and growing European B2B SaaS companies who consult on financial and operational topics.
- Founded in 2022, Everfield has an ecosystem presence in 9 countries, and growing.
- About Meditec SIA Meditec AB is looking for a creative and results-driven Marketing Manager to grow the visibility of our healthcare technology solutions and turn market attention into a measurable sales pipeline.
- For 25 years, Meditec has been one of Latvia’s leading developers of healthcare and emergency services dispatch and resource-management information systems, with more than 80 national-scale projects delivered.
- This is a hands-on, strategic role that combines marketing ownership with a genuine feel for the product.
- You will own the marketing function end-to-end - from strategy, positioning, and content to campaigns, events, and demand generation - acting as an ambassador for Meditec’s solutions and working closely with our sales, product, and leadership teams.
- Above all, you will help drive product sales by planning and delivering effective, targeted marketing activities with clear, measurable impact.