Senior Brand Marketing Manager

Requirements

• ABOUT THE ROLE Brand is one of the most important levers in Replit's go-to-market motion — not just for awareness, but as a direct driver of trust, differentiation, and long-term user loyalty in an increasingly crowded AI landscape.
• This is the right role if you've built and evolved a beloved brand before, you think in narratives and not just campaigns, and you're excited by the challenge of making Replit a household name in the AI era.
• - Shape the brand narrative: Translate complex AI and product capabilities into clear, emotionally resonant stories that resonate with both technical and non-technical consumer audiences - Partner with Creative: Work closely with creative, design, production, and copy to ensure all brand outputs are high-craft and on-strategy; you should have a strong enough creative eye to push the work - Cultural marketing: Identify the right cultural moments, communities, and collabs that can expand Replit's reach and
• experience at a high-growth B2C or beloved consumer tech company, with a clear track record of building and evolving brands that people care about -
• Experience leading & developing best in class campaigns, with a proven ability to develop robust G2M plans and break through creative executions.
• - AI-native: actively using AI tools to scale your creative and strategic output; you're not just aware of them, you're using them daily - Impeccable creative judgment: you know great work when you see it, you know how to brief for it, and you're not afraid to push back when it misses - Deep understanding of how brand connects to business outcomes; you can speak fluently about awareness funnels, brand health tracking, and the long game of building trust at scale - Strong narrative instincts: you can find
• Experience at consumer tech, B2C, or AI company - Background working with or managing external creative agencies - A point of view on what makes AI brands distinct — and what most of them get wrong - Active Replit user; you’ve built and shipped something with the product - Based in or able to relocate to the San Francisco Bay Area This is a full-time role that can be held from our Foster City, CA office.

Experience

• EXPERIENCE - 8+ years of brand marketing

Benefits