Monitor macro AI trends and proactively adjust Sprinklr's positioning to stay ahead Support analyst relations for AI-specific briefings and research (Gartner, Forrester, IDC) Develop C-level and technical audience-specific content that demonstrates Sprinklr's AI innovation leadership Content & Enablement : Develop AI-focused collateral: battle cards, competitive positioning docs, demo scripts, use case documentation, and ROI frameworks Create L1-L3 AI enablement content – executive-level narratives for
Create a culture of customer obsession, with trust, teamwork, and accountability.
Requirements
Sprinklr is the definitive, AI-native platform for Unified Customer
By combining human instinct with the speed and efficiency of AI, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions.
About the Role As Product Marketing Specialist – Lead for Sprinklr AI & Platform, you will own the cross-suite AI narrative that ties together Sprinklr's Marketing, Voice of Customer (VoC), and Service product lines into a unified, compelling platform story.
Based in the US and embedded within the Product Marketing Center of Excellence (CoE), you will be the go-to expert on how Sprinklr's AI capabilities differentiate the platform across all three suites – ensuring that AI is positioned as a first-class citizen across every product, every buyer conversation, and every market touchpoint.
This is a high-impact individual contributor role that requires a strong AI background, familiarity with innovation across leading AI model companies and the implications for the app layer , sharp strategic thinking, and the ability to collaborate effectively with the Principal P roduct Marketing Managers leading the Service, Marketing, and VoC product lines.
What You ’ ll Do Own the Sprinklr AI & Platform Narrative : Develop and own the unified AI messaging architecture that cuts across Marketing, VoC, and Service product suites Define how Sprinklr's AI capabilitie s are positioned as platform-wide differentiators – not just product features Create a cohesive "AI-first platform" story that resonates with technical buyers (AI Architects, CTOs, Platform teams) as well as business buyers (CMOs, CX leaders, VoC leaders) Ensure AI messaging is consistent across all
point solutions Act as the connective tissue between suite-level PMMs – ensuring AI narrative consistency while respecting each suite's unique positioning Contribute to programmatic sales plays that involve AI as a key differentiator or entry point across multiple suites Go-To-Market & Launch Support : Support GTM strategy for AI-specific launches (e.g., new AI Agents, Copilot capabilities, platform AI enhancements) in coordination with suite PMMs Develop AI-specific launch narratives, positioning
experience through high-impact content – POVs, whitepapers, blogs, webinar briefs Track and analyze the competitive AI landscape – how are industry leaders & competitors positioning their AI capabilities?
experience in Product Marketing, Technical Marketing , or a closely related role with a strong focus on AI, ML, or AI-native SaaS platforms AI background – Deep understanding of modern AI architectures and ability to translate them into market-facing narratives B2B SaaS experience – Prior
experience marketing enterprise SaaS products, ideally in CX, marketing technology, or AI-powered platforms Strong cross-functional collaboration skills – Comfortable working alongside multiple P roduct Marketing Managers/ leads and aligning on shared narratives without formal authority Exceptional storytelling skills – Ability to make complex AI concepts accessible and compelling for both technical and business audiences Analytical and data-driven – Uses market research, competitive intelligence, and
Today, Sprinklr has a unified, AI-native platform for four product suites: Sprinklr Service, Sprinklr Social, Sprinklr Marketing, and Sprinklr Insights.
Sprinklr is here to do three things: Lead a new category of enterprise software that we call Unified-CXM.
Benefits
Our vision was clear: to unify fragmented teams, tools and data — helping large organizations build deeper, more meaningful connections with the people they serve.
We offer you and your family voluntary healthcare coverage in countries where applicable.
We believe it is important to take time off – it is essential for your mental and physical wellbeing.
We provide Sprinklrites with paid time off to recharge and spend time with loved ones.
JOB REQ COMPENSATION RANGE $121,000 - $201,000 The base salary range for this role is shown above.
At Sprinklr, base pay depends on multiple individualized factors, including experience, qualifications, job-related knowledge and skills, and geographic location.
Base pay is only one part of our competitive Total Rewards package: the successful candidate may also be eligible to participate in Sprinklr’s discretionary bonus plan, commission plan, and/or equity plan, depending on role.
benefits package as well, which demonstrates our commitment to our employees’ health, well-being, and financial protection. The US-based
benefits include a 401k plan with 100% vested company contributions, flexible paid time off, holidays, generous caregiver and parental leaves, life and disability insurance, and health
benefits including medical, dental, vision, and prescription drug coverage.
Additional details
Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint.
Today, 1,900+ enterprises and 60% of the Fortune 100 rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide. Job Description
Empower companies to deliver next generation, unified engagement journeys that reimagine the customer experience.
We believe in our product : Customers who value exceptional customer experiences have what they need on our single unified platform, built with an operating system approach on a single codebase.
That means that everything — and everyone — can work together to service, respond, sell, and market to customers on the channels they prefer.
Experience Management (Unified-CXM) as a category is just getting started, we are well on our way to creating a no-compromise, unified approach to better customer experiences for the world’s leading enterprise brands.
We invest in our people : We offer a comprehensive suite of
benefits designed to help each member of our team thrive.
Sprinklr believes that you should be able to get the type of care you need for your personal well-being when you need it.
Our open Mentoring Program is designed to create meaningful connections that support growth and amplify our focus.