marketing
Posted Apr 17Senior Product Marketing Manager - Public Sector (Columbia MD or Boston MA)
at Tenable
Hybrid
Responsibilities
- Lead new product and solution launches tailored to the Public Sector, ensuring successful positioning within government procurement cycles.
- Develop messaging strategies that maintain technical accuracy and alignment with frameworks such as NIST, CISA Binding Operational Directives (BOD), and CJIS.
- Develop compelling demo use cases and sales plays focused on government-specific environments, including hybrid cloud, zero trust, and critical infrastructure.
- Create impactful marketing assets including white papers on compliance, blog posts, website content, and specialized sales collateral for Federal/SLED account teams.
- Develop and deliver partner and sales enablement programs, including training and resources that enhance customer success across the public sector. What You'll Need:
Requirements
- Tenable is seeking a Senior Product Marketing Manager to serve as the lead for our Public Sector go-to-market strategy, playing a pivotal role in advancing adoption and reinforcing Tenable's leadership within the Federal, State, Local, and Education markets.
- This position requires a balance of strategic thinking and hands-on execution, emphasizing the translation of Tenable’s technical innovations into mission-aligned solutions for government agencies. In this role, you will develop a deep understanding of government customer needs, agency buyer motivations, and real-world use cases for exposure management in the public sector.
- You will work closely with the product management and government affairs teams to influence the roadmap based on emerging legislative mandates and agency buying trends. You will oversee the go-to-market lifecycle for Public Sector solutions, from uncovering and validating use cases, to leading product launches, to enabling demand generation and sales execution.
- Provide actionable market insights on the legislative landscape (e.g., Cyber Executive Orders), customer feedback, and competitive analysis to influence product roadmaps, certifications, and go-to-market strategies.
- Solid understanding of the cybersecurity market, with the ability to translate technical concepts (Vulnerability Management, Cloud Security, OT) into mission-level outcomes. Proven
- experience leading product or solution launches that drive measurable results in the Federal or SLED markets.