other
Posted 4 hours agoSenior Demand Generation Manager
at Workato
San Francisco, United StatesOn-site
Responsibilities
- Lead AI-Focused Integrated Campaign Strategy •
- Own end-to-end strategy and execution of multi-channel campaigns focused on AI solutions and use cases from New Logo to Expansion audiences •
- Develop full-funnel programs that drive awareness, education, engagement, and pipeline for AI-related offerings •
- Drive Multi-Channel Execution & Optimization •
- Orchestrate integrated campaigns across email, paid media, webinars/events, content syndication, ABM, social, and web •
- Implement sophisticated nurture tracks tailored to AI buyer personas (technical, business, executive) •
- Own experimentation strategy including A/B testing, messaging refinement, and performance optimization
- Collaborate closely with Product Marketing to bring AI positioning, competitive differentiation, and use-case storytelling into campaigns •
- Develop enablement materials that support AI campaign launches and field activation
- Own Performance & Pipeline Impact •
- Own pipeline generation from AI integrated campaigns •
- Build reporting frameworks and dashboards to measure AI campaign performance and ROI •
- Conduct post-campaign analysis and translate insights into strategic improvements •
Requirements
- Workato delivers enterprise infrastructure for the agentic era, redefining iPaaS and helping enterprises unify data, applications, processes, and AI into a single, governed platform.
- With enterprise-grade security and continuous innovation at its core, Workato provides the trusted foundation for organizations to automate with confidence and operationalize AI across the business.
- We’re seeking a strategic and execution-oriented Senior Demand Generation Campaigns Manager to lead AI-driven integrated marketing campaigns that accelerate pipeline growth and market leadership.
- This role will own the strategy, execution, and optimization of full-funnel campaigns centered on AI solutions and messaging.
- You will play a critical role in translating AI product innovation and positioning into scalable, high-performing campaigns that resonate with technical and business audiences.
- This position requires a strong background in AI marketing,
- experience bringing complex AI offerings to market, and the ability to lead cross-functional stakeholders across Product Marketing, Sales, Field Marketing, and Marketing Operations.
- Translate complex AI capabilities (ML, GenAI, automation, data intelligence, etc.) into compelling, outcome-driven campaign narratives
- Align Messaging & Go-to-Market •
- Leverage intent data, behavioral signals, and AI-driven insights to improve targeting and personalization
- Elevate AI Campaign Excellence •
- Stay current on AI market trends, buyer behavior shifts, and emerging AI use cases •
- Act as a thought partner to leadership on AI go-to-market strategy Requirements Qualifications /
- experience marketing AI, ML, automation, data platforms, or advanced technology solutions •
- Deep understanding of how to position complex AI offerings for both technical and executive audiences • Hands-on
- experience with marketing automation platforms (Marketo, HubSpot, Pardot, etc.) and CRM systems (Salesforce) •
- Experience running account-based or targeted AI campaigns
- Ability to operate strategically while executing at a detailed level •
- High-impact role driving AI category leadership and pipeline growth •
- Opportunity to shape AI go-to-market strategy at scale •
Experience
- 6–10+ years of B2B demand generation or integrated campaign experience • Proven
Benefits
- Competitive compensation and benefits
Contact
- To learn more, visit www.workato.com Why join us?
Additional details
- A leader in Enterprise MCP and trusted by 50% of the Fortune 500, Workato’s cloud-native architecture connects every application, data source, and process to power real-time orchestration at scale.
- Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles .
- We are driven by innovation and looking for team players who want to actively build our company.
- But, we also believe in balancing productivity with self-care . That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of
- benefits they can enjoy inside and outside of their work lives.
- If this sounds right up your alley, please submit an application. We look forward to getting to know you!
- Business Insider named us an “enterprise startup to bet your career on” •
- Forbes’ Cloud 100 recognized us as one of the top 100 private cloud companies in the world •
- Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America •
- Quartz ranked us the #1 best company for remote workers Responsibilities