Own and execute Mentimeter’s SEO strategy: keyword intent mapping, topic clusters, internal linking, and technical foundations.
Improve discoverability through structured data and modern search practices, including AEO/SGE readiness.
Monitor performance (rankings, traffic, organic registrations) and iterate based on results and search trends.
Plan and lead global SEO content creation with Brand and Product Marketing (PMM), ensuring content matches user intent and business goals.
Build and publish search-optimized, indexable pages in the CMS (titles, headings, meta, canonicals, internal linking, and schema/hreflang where supported).
Maintain a clear, scalable content structure across personas, use cases, and markets — and keep internal linking healthy.
Lead localization efforts so translated content meets search standards and delivers real, unique value in each market.
Track the organic funnel end-to-end and identify opportunities to grow reach, engagement, and registrations.
Own the organic journey from discovery to registration, ensuring our search strategy attracts high-intent users — not just traffic.
Proven track record growing organic traffic and converting that traffic into registrations and revenue.
Requirements
With search evolving quickly, there’s an opportunity to rethink how we show up across queries, use cases, and increasingly AI-driven experiences.
We’re looking for an experienced Senior SEO & AI Search Growth Manager to drive Mentimeter’s organic acquisition strategy — making sure high-intent users find us, understand us, and convert through SEO, AI-era discoverability, structured content and localization.
This is a senior, hands-on individual contributor role: you’ll set the strategy and execute it by building and publishing indexable pages directly in our CMS using approved templates/components, while keeping a scalable content architecture across personas and markets. You’ll help shape how Mentimeter is discovered across both traditional search and emerging AI-driven answer experiences.
Partner with CRO to improve conversion without compromising SEO fundamentals; scale winning treatments across templates and markets.
Act as an internal voice of search, helping stakeholders understand important shifts in SEO, AI-driven discovery, and search behavior. You’ll collaborate closely with:
experience in SEO and content growth, typically at least 8+ years.
Deep understanding of technical + semantic SEO, internal linking, structured data, and localization fundamentals.
Good understanding of how search is evolving, including AI-influenced discovery and answer-driven search experiences. Who are you:
experience in high-growth digital companies, with a proven track record of scaling organic traffic into the millions.
AI-native: You understand the data science behind search. You have a working knowledge of how LLMs process information and how to leverage them for content scale.
Data-fluent: You are proficient in SQL, Tableau, or similar tools, allowing you to move beyond "vanity metrics" and report on true pipeline contribution. Required technical skill set:
SEO/AEO tools: High level mastery of Ahrefs, Semrush, Screaming Frog, and AI-driven tools.
Data & analytics: GA4, GSC, SQL, and Google Tag Manager.
experience with headless CMS architectures like Contentful or other.
Technical excellence: Deep understanding of internationalization (hreflang at scale), site migrations, and page speed optimization. Not required:
High-quality SEO pages ship steadily (brief → live), and organic registrations per page trend up over time.
Clear visibility across priority topics/intents/personas — including presence in snippets/AI results where relevant.
An overall clear progress in how Mentimeter shows up across both traditional search and AI-driven discovery experiences.
We believe in supporting our team members' growth and offering them the platform to excel.
AI and Hiring at Mentimeter
At Mentimeter, we believe AI helps us work smarter - but it never replaces the human assessment, curiosity, and personal connection that define our culture and our hiring.
We use AI as a sparring partner: to bounce ideas, bring new perspectives, support structure, and make our work more efficient.
AI does not screen or decide on candidates.
Hiring teams may use AI to support their work - for example, to structure notes, prepare interview questions, or organize their thinking.
AI strengthens our work, but it does not define it.
At Mentimeter, we’re not building an AI-driven hiring process - we’re building a people-first culture, where technology helps us listen, learn, and grow together.
We strongly encourage applicants who are people of color, LGBTQ+, women, people with disabilities, and/or formerly incarcerated people, and a college degree is not strictly required.
Experience
The technical specialist: You have 8+ years of
Benefits
All of this comes attached with a competitive compensation and
benefits package, including pension contributions. Learn more about our benefits by visiting our
Benefits & Perks page
Additional details
Mentimeter is an engagement tool with a clear goal in mind.
Through real-time interactivity and clear visualizations, we get people to participate, engage and become more productive.
Transforming all those passive meetings, airless classrooms and drawn out trainings into valuable and memorable moments.
We truly believe that you achieve the best results by doing things together.
And that successful leaders need to adopt a curious and collaborative mindset in order to get there.
So with you at Mentimeter, you’ll be a big part of the ambition to help over 1 billion people listen, learn and work better together. The Role:
At Mentimeter, organic growth is a core part of how we scale across both self-serve and enterprise.
You’ll help define the next version of organic discovery at Mentimeter — shaping how we capture demand and stay visible when it matters most.
Website Optimization / CRO (experiments on indexable pages, scaling winners)
Brand & PMM (themes, messaging, quality, and consistency)