marketing
Posted 3 hours agoVertical Marketing Lead, Public Sector
at Socure
Hybrid
Responsibilities
- Coordinate integrated campaign strategies across touchpoints including email, webinars, paid and organic channels, SDR outreach, in-person experiences, and more. - Partner with RevOps to define success metrics, analyze performance, and iterate based on results — scaling what works and refining what doesn’t.
Requirements
- To achieve that, we need differentiated, industry-specific narratives and strong ecosystem partnerships that translate our AI-driven platform into measurable customer impact.
- This role owns vertical positioning, solution packaging, and partner go-to-market strategy for a defined GTM Pod — driving pipeline, revenue growth, and competitive differentiation.
- You’ll operate with autonomy, partner closely with GTM leadership, and directly influence how Socure wins in your assigned market.
- WHAT YOU’LL DO - Define and execute a vertical marketing strategy for the Public Sector GTM Pod.
- - Translate complex AI-driven capabilities into compelling, industry-specific messaging that resonates with economic buyers and technical stakeholders.
- VERTICAL CAMPAIGN STRATEGY - Partner closely with GTM leaders to build and execute campaigns that generate qualified pipeline from target accounts. - Drive increased awareness within your vertical to position Socure as the standard identity and fraud infrastructure.
- experience in high-growth SaaS, fintech, identity, fraud, risk, or adjacent environments. - Demonstrated success driving measurable pipeline and revenue impact through vertical or segment-focused marketing initiatives. - Strong ability to translate complex AI-driven or data-centric technology into clear, compelling industry narratives. -
- Experience partnering closely with sales teams and influencing cross-functional stakeholders without direct authority. - Analytical rigor and
- experience tying marketing programs to business outcomes. - Strong project management skills and the ability to drive multiple initiatives simultaneously in a fast-paced environment.
Experience
- WHAT YOU BRING - 6–8 years of B2B marketing experience, including product marketing, vertical/industry marketing