marketing
Posted 2 hours agoSenior Partner Marketing Manager
at UiPath
Melbourne, AustraliaHybrid
Responsibilities
- WHAT YOU'LL DO AT UIPATH: Partner Program Development - Design and execute comprehensive partner marketing strategies aligned with business objectives and partner tiers working with Partner team - Develop partner marketing toolkits and enablement materials - Create scalable co-marketing programs that drive partner activation and revenue - Build and manage partner marketing campaigns across the partner lifecycle - Co-Marketing & Campaign Execution - Collaborate with strategic partners to develop joint value
- - Coordinate joint solution launches and partner announcements - Manage Marketing Development Funds (MDF) programs and partner marketing budgets - Drive partner participation in UiPath marketing programs and events including sponsorships, booths, conferences, etc.
- Partner Enablement & Communication: - Create partner-facing marketing content, sales tools, and competitive positioning materials - Educate partners on UiPath messaging, value propositions, and campaign best practices - Build and maintain partner marketing portal with on-demand resources - Establish regular communication cadence with partner marketing teams - Conduct partner marketing workshops and enablement sessions Performance Management & Analytics: - Define KPIs and success metrics for partner
Requirements
- LIFE AT UIPATH The people at UiPath believe in the transformative power of automation to change how the world works.
- experience with at least 10 years in partner, channel, or alliance marketing - Proven track record of building and scaling successful partner marketing programs in enterprise technology - Deep understanding of partner ecosystems including GSIs, technology alliances, and channel partners -
- Experience managing MDF programs and co-marketing budgets -
- Experience on scaling efforts with AI workflows and tools - Strong relationship-building skills with ability to influence partner organizations - Excellent project management capabilities with ability to manage multiple partner relationships simultaneously -
- Experience with marketing automation platforms (Marketo, HubSpot) and CRM systems (Salesforce) - Outstanding written and verbal communication skills - Bachelor's degree in Marketing, Business, or related field Preferred Qualifications -
- Experience in the automation, AI, cloud, or enterprise software industry - Knowledge of partner program structures (Gold/Silver/Bronze tiers, specializations, certifications) - Familiarity with partner relationship management (PRM) platforms -
- Experience with global partner programs and international marketing - Understanding of partner compensation models and incentive structures - MBA or advanced degree What We're Looking For Partner-Centric: Genuine passion for building mutually beneficial partner relationships Strategic & Tactical: Ability to develop high-level strategy while executing hands-on programs Collaborative: Strong cross-functional team player who can navigate complex organizations Results-Driven: Focus on measurable outcomes
Additional details
- We’re committed to creating category-leading enterprise software that unleashes that power.
- To make that happen, we need people who are curious, self-propelled, generous, and genuine.
- People who love being part of a fast-moving, fast-thinking growth company.
- And people who care—about each other, about UiPath, and about our larger purpose.
- Could that be you? YOUR MISSION: As our Senior Partner Marketing Manager, you'll be the architect of our partner marketing ecosystem in APJ.
- You'll design and execute strategies that transform partnerships into powerful revenue engines, creating scalable programs that drive mutual success for UiPath and our partners. THIS IS