marketing
Posted 1 weeks agoSr. Manager, Performance Marketing
at Zapier
GlobalRemote
Responsibilities
- - Collaborate with Demand Gen, Sales, Sales Engineering, Customer Success, and Product teams to align on account selection, goals, and engagement cadences.
- - Own and optimize paid media agency relationships, setting goals, managing output quality, and ensuring agency execution aligns with pipeline objectives.
- - Create tailored messaging, creative, targeting, and campaign structure in collaboration with in-house and agency partners.
- - Build AI-powered workflows and processes that support fast, iterative campaign testing, optimization, and scale.
Requirements
- So if you’re using AI tools while applying here - that’s great! We just ask that you use them responsibly and transparently.
- Check out our guidance on How to Collaborate with AI During Zapier’s Hiring Process https://zapier.com/l/jobs/ai-at-zapier, including how to use AI tools like ChatGPT, Claude, Gemini, or others during our hiring process - and when not to.
- If you're someone who builds with AI as the default way of working and want to own both the strategic architecture and the operational execution, I'd love to talk.
- This role sits at the intersection of marketing, sales, and customer success, building personalized, AI-powered programs to engage and convert our largest target accounts, while also owning the paid media budget, agency relationships, and testing cadence that drive our broader pipeline.
- You'll use AI and automation daily: accelerating experimentation and using data signals to make decisions at speed.
- experience in ABM, enterprise demand-generation marketing, performance marketing, or an equivalent field.
- - You understand account-level metrics (engagement, pipeline, conversion) and iterate campaigns based on data. - You have hands-on
- experience managing large-scale paid advertising budgets and agency relationships across both self-serve and enterprise motions (paid search, paid social, etc.). - You have an AI-forward mindset.
- You actively use AI tools (LLMs, automation platforms, AI-powered analytics) to increase speed, quality, and leverage in your work, and can point to specific systems you've built, not just tools you've tried.
Contact
- AI AT ZAPIER At Zapier https://zapier.com/about, we build and use automation every day to make work more efficient, creative, and human.
- - Our Commitment to Applicants https://zapier.com/jobs/our-commitment-to-applicants/ - Culture and Values at Zapier https://zapier.com/jobs/culture-and-values-at-zapier/ - Zapier Guide to Remote Work https://zapier.com/learn/remote-work/ - Zapier Code of Conduct https://zapier.com/jobs/zapier-code-of-conduct/ - Diversity and Inclusivity at Zapier https://zapier.com/jobs/working-on-diversity-and-inclusivity/ About You - You have 6+ years of
- Check out this resource https://docs.google.com/spreadsheets/d/1_lXQvKwuU4xXEbye7EW_En8iv1ZIMlQNmT7B2Mzbo24/edit?gid=0#gid=0 for a list of countries where we currently cannot have Zapiens permanently working.
Additional details
- Hi there! I'm looking for someone who can do two things at once: build our enterprise account-based marketing strategy from the ground up, and bring real discipline and pace to how we run paid media.
- Today our ABM motion is early, so there's a lot of white space to architect.
- At the same time, our paid programs need a leader who sets a high bar for testing speed and output quality, for both our PLG and SLG goals.
- Zapier is looking for a Sr. Manager of Performance Marketing to lead our enterprise account-based marketing strategy and manage our paid advertising programs across both self-serve and enterprise motions.
- This person will manage a small team, along with our contractor and agency partners, with the potential to take on additional teams as we scale.
- - You're comfortable working with Sales, RevOps, Demand Gen, and creative/agency partners to align on target-account lists and engagement plans.
- - You've executed multi-touch ABM campaigns (email, ads, events, personalized outreach, direct mail, etc.) and you're driven by measurable outcomes.
- - You have direct people management experience, including managing individual contributors and external agency or contractor relationships, and you're energized by growing a small team into a larger one over time.
- - You thrive in a remote, autonomous environment and communicate clearly with cross-functional teams.
- Things You'll Do - Define and own the ABM strategy for enterprise targets: account segmentation, journey mapping, campaign plans, and paid ads strategy.