Product Marketing Manager, Monetization

San Francisco, United StatesOn-site

Responsibilities

Own end-to-end product marketing efforts for Figma's billing, pricing, and monetization initiatives—including external communications, messaging, and launch strategy for plan updates and new offerings
Develop go-to-market strategies for product launches that help large organizations manage and scale Figma effectively—ranging from 0 → 1 initiatives to feature enhancements
Collaborate with the broader marketing team on integrated campaigns spanning onboarding, activation, and retention We’d love to hear from you if you have: 5+ years of
Proven track record of leading cross-functional go-to-market initiatives from strategy through execution and measurement •

Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI.
From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world.
In this role, you'll be the marketing partner to our Product Growth and Monetization teams, owning go-to-market strategy and customer communications for updates related to our billing model and plans.
experience in product marketing with
experience supporting Enterprise customers and bringing new products or monetization models to market •
Experience partnering with Product teams and driving alignment with executive partners
Comfort with complexity—whether that's pricing models, billing logic, admin workflows, or AI features, you're willing to dig in and learn While it’s not required, it’s an added plus if you also have: •
Experience with consumption-based or usage-based pricing models
Experience with AI product marketing or marketing AI-powered features At Figma, one of our values is Grow as you go.
Additionally, if hired you will be required to attend in person onboarding.

If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.
Job level and actual compensation will be decided based on factors including, but not limited to, individual
For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range.
Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales
Figma’s compensation and
Annual Base Salary Range: $153,000 — $317,000 USD

If you require accommodation, please reach out to accommodations-ext@figma.com .

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all.
If you're excited to shape the future of design and collaboration, join us!
You'll also support our Organization and Enterprise selling motions, bringing new admin and governance features to market and equipping sales with the resources, enablement, and processes to win and grow key accounts.
If you have a knack for distilling complex product changes into clear, structured communications, or you're excited about helping the world's largest companies get the most out of Figma, this role is for you.
This is a full time role that can be held from one of our US hubs or remotely in the United States.
Craft clear, concise customer communications that help admins and buyers navigate complex changes
Equip Sales with the resources they need to position Figma’s Enterprise capabilities with confidence, so they can grow and win accounts
Experience crafting customer-facing communications for billing, pricing, or other high-stakes product changes
Background marketing to admin, IT, or procurement personas at large enterprises •
We believe in hiring smart, curious people who are excited to learn and develop their skills.