data
Posted 11 hours agoMarketing Operations & Analytics Lead
at Sierra
San Francisco, United StatesOn-site
Responsibilities
- Track conversion rates at each stage and surface where marketing programs are—and aren't—generating high-quality opportunities. - Performance reporting: Build and maintain the marketing team's core performance dashboards—campaign ROI, event pipeline influence, channel mix, lead quality, and funnel velocity. - ICP & account intelligence: Develop data-driven ICP scoring and account prioritization models to focus marketing investment on segments with the highest win rates and ASPs.
- Integrate signals from first-party and third-party intent sources to keep targeting sharp. - Experiment design & optimization: Design rigorous A/B and multivariate tests across marketing channels.
- Establish the statistical standards the team uses to evaluate new programs; translate results into clear, actionable recommendations—not just p-values. - Lead management & routing: Define and maintain lead scoring models, MQL thresholds, and routing logic from first touch to Sales handoff.
- Build processes that let the demand gen and events teams move quickly without creating data debt.
Requirements
- ABOUT US At Sierra, we’re creating a platform to help businesses build better, more human customer experiences with AI.
- Previously, he was co-CEO of Salesforce (which had acquired the company he founded, Quip) and CTO of Facebook.
- Earlier, he started and led Google’s AR/VR effort, Project Starline, and Google Lens.
- Before that, Clay led the product and design teams for Google Workspace.
- The role This is a foundational role on Sierra's Operations team, sitting at the intersection of marketing and GTM.
- We build trust in AI by making it more accessible, safe, and useful.
- BE YOU, WITH US We're working to bring the transformative power of AI to every organization in the world.
Benefits
- benefits to reflect our values and offer the following to full-time employees: - Flexible (unlimited) paid time off - Medical, dental, and vision
- benefits for you and your family - Life insurance and disability
- benefits - Retirement plan dependent on country of employment - Parental leave - Fertility and family building