Marketing Operations & Analytics Lead

at Sierra

San Francisco, United StatesOn-site

Salesforce bigquery snowflake sql

Responsibilities

Track conversion rates at each stage and surface where marketing programs are—and aren't—generating high-quality opportunities. - Performance reporting: Build and maintain the marketing team's core performance dashboards—campaign ROI, event pipeline influence, channel mix, lead quality, and funnel velocity. - ICP & account intelligence: Develop data-driven ICP scoring and account prioritization models to focus marketing investment on segments with the highest win rates and ASPs.
Integrate signals from first-party and third-party intent sources to keep targeting sharp. - Experiment design & optimization: Design rigorous A/B and multivariate tests across marketing channels.
Establish the statistical standards the team uses to evaluate new programs; translate results into clear, actionable recommendations—not just p-values. - Lead management & routing: Define and maintain lead scoring models, MQL thresholds, and routing logic from first touch to Sales handoff.
Build processes that let the demand gen and events teams move quickly without creating data debt.

Requirements

ABOUT US At Sierra, we’re creating a platform to help businesses build better, more human customer experiences with AI.
Previously, he was co-CEO of Salesforce (which had acquired the company he founded, Quip) and CTO of Facebook.
Earlier, he started and led Google’s AR/VR effort, Project Starline, and Google Lens.
Before that, Clay led the product and design teams for Google Workspace.
The role This is a foundational role on Sierra's Operations team, sitting at the intersection of marketing and GTM.
We build trust in AI by making it more accessible, safe, and useful.
BE YOU, WITH US We're working to bring the transformative power of AI to every organization in the world.

Benefits

benefits to reflect our values and offer the following to full-time employees: - Flexible (unlimited) paid time off - Medical, dental, and vision
benefits for you and your family - Life insurance and disability
benefits - Retirement plan dependent on country of employment - Parental leave - Fertility and family building

Additional details

We are primarily an in-person company based in San Francisco, with growing offices in Atlanta, New York, London, Paris, Madrid, Munich, Singapore, Japan, and Sydney.

We are guided by a set of values that are at the core of our actions and define our culture: Trust, Customer Obsession, Craftsmanship, Intensity, and Family.

These values are the foundation of our work, and we are committed to upholding them in everything we do.

Bret was also one of Google's earliest product managers and co-creator of Google Maps.

As Marketing Operations and Analytics Lead, you'll own two things: the measurement infrastructure that connects marketing programs to pipeline and revenue; and the operational processes that make the marketing engine run efficiently and at scale.

What you'll do - Full-funnel attribution: Design and own Sierra's marketing attribution framework, connecting campaigns, events, content, and demand gen programs to pipeline generation and ultimately LTC conversions. - Pipeline analytics: Partner with Marketing and Sales to analyze pipegen by vertical, region, and segment.

Partner with Sales to ensure lead quality, minimize friction, and continuously improve conversion from MQL to pipeline. - Campaign operations: Own the operational infrastructure behind campaign execution—email programs, landing page workflows, event lead capture, and list management.

- Cross-functional partnership: Serve as the analytical and operational bridge between Marketing, GTM Ops, Finance, and Sales leadership—ensuring marketing metrics are aligned with company PG, POC, and ARR targets; contribute to quarterly business reviews (QBRs) and annual planning with marketing-specific performance analysis and forecasts What you'll bring - 12+ years spanning marketing analytics and marketing operations - Deep expertise in attribution modeling, multi-touch funnel analysis, and

We build trust with each other by showing up for each other professionally and personally, creating an environment that enables all of us to do our best work. - Customer Obsession: We deeply understand our customers’ business goals and relentlessly focus on driving outcomes, not just technical milestones.

Everyone at the company knows and spends time with our customers.

Marketing Operations & Analytics Lead

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