Senior Product Manager - Activation

San Francisco New York Ny Portland Or Or Within Canada Or United States, United StatesRemote

Responsibilities

Own the end-to-end user journey from deposit to meaningful engagement, increasing the likelihood that customers take their next best step – whether that’s sending a payment, creating a card, or adopting a financial workflow
Build systems that drive activation through in-product experiences, lifecycle marketing, and experimentation across surfaces like the dashboard and onboarding flow
Define customer lifecycle strategies for different segments and product surfaces, identifying key inflection points and sequencing the right product interventions
Use data and user insights to develop hypotheses, design experiments, and measure impact; not just feature usage, but customer progress and business value

Bonus points for owning customer journeys or growth funnels in a product-led company
A hands-on approach to execution , you’re just as comfortable getting into the details of UX, lifecycle triggers, or onboarding copy as you are shaping vision or setting goals
The total rewards package at Mercury includes base salary, equity (stock options/RSUs), and benefits.
Our salary and equity ranges are highly competitive within the SaaS and fintech industry and are updated regularly using the most reliable compensation survey data for our industry.
New hire offers are made based on a candidate’s experience, expertise, geographic location, and internal pay equity relative to peers.
Our target new hire base salary ranges for this role are the following:
US employees (any location): $200,700 - $250,900
Canadian employees (any location): CAD 189,700 - 237,100

One molecule said yes to another molecule and life was born.
But before prehistory there was the prehistory of prehistory, and there was the never, and there was the yes. It was ever so." — Clarice Lispector
Every Mercury customer begins somewhere in the never, but not yet fully arrived. Not yet alive in the product.
The Activation team exists to close that distance.
To design the conditions that move a customer from the never to the yes: their first deposit, their first payment sent, their first card created, and their first real sense of what Mercury can do for their business.
And like all beginnings, it shapes everything that follows.
We’re looking for a product manager to lead this effort: to guide customers from their first deposit to their first “aha” moment and to design the systems that help them keep discovering value every single day.
Done well, this work is invisible but essential, more choreography than funnel, more intuition than automation. About the team
Activation is one of the most important levers we have to grow Mercury, and to grow with intention.
It’s how we turn new signups into enduring customers, introduce the full depth of what Mercury can do, and create the foundation for long-term relationships.