marketing
Posted 3 hours agoSenior Manager, Customer Marketing
at Keeper.app
United StatesRemote
Responsibilities
- Manage and develop a customer marketing team of 2, with the opportunity to scale the team as business needs and program impact grow
- Lead and execute customer lifecycle marketing programs spanning onboarding, adoption, education, retention and expansion across key customer segments and regions
- Manage customer communications, including newsletters, product announcements, webinars and educational programming to drive product adoption and customer satisfaction
- Develop segmentation and journey strategies by persona, region, product/SKU and customer maturity; implement trigger-based lifecycle campaigns in partnership with RevOps
- Deliver coordinated omni-channel programs for existing customers across email, lifecycle automation, ABM, retargeting/paid social, events and partner channels
- Support and scale customer advocacy programs, including references, testimonials, case studies, reviews and customer stories across channels such as G2 and Gartner Peer Insights
- Establish reporting and measurement frameworks for engagement, adoption, retention and expansion campaigns; translate performance insights into actionable optimizations
- Support regional customer marketing needs with localized campaigns, messaging and enablement materials tailored to customer dynamics and cultural nuances
- Manage interviews and recruitment workflow
- Lodge a complaint with your data protection authority
Requirements
- Keeper is hiring a Senior Manager of Customer Marketing to lead customer engagement, retention and expansion initiatives across key go-to-market segments and regions. This is a 100% remote position.
- experience in customer marketing, lifecycle marketing, growth marketing or related roles within B2B SaaS; cybersecurity experience preferred 2+ years of
- experience managing programs, projects or people in a marketing capacity
- Proven ability to execute customer marketing programs that drive measurable outcomes across adoption, engagement, retention, upsell and cross-sell •
- Experience supporting programs across multiple regions, such as North America, EMEA and APAC, and across customer segments ranging from SMB to Enterprise
- Strong understanding of customer lifecycle management, segmentation, journey design, experimentation and data-driven marketing •