Senior Manager, Customer Marketing

United StatesRemote

Responsibilities

Manage and develop a customer marketing team of 2, with the opportunity to scale the team as business needs and program impact grow
Lead and execute customer lifecycle marketing programs spanning onboarding, adoption, education, retention and expansion across key customer segments and regions
Manage customer communications, including newsletters, product announcements, webinars and educational programming to drive product adoption and customer satisfaction
Develop segmentation and journey strategies by persona, region, product/SKU and customer maturity; implement trigger-based lifecycle campaigns in partnership with RevOps
Deliver coordinated omni-channel programs for existing customers across email, lifecycle automation, ABM, retargeting/paid social, events and partner channels
Support and scale customer advocacy programs, including references, testimonials, case studies, reviews and customer stories across channels such as G2 and Gartner Peer Insights
Establish reporting and measurement frameworks for engagement, adoption, retention and expansion campaigns; translate performance insights into actionable optimizations
Support regional customer marketing needs with localized campaigns, messaging and enablement materials tailored to customer dynamics and cultural nuances
Manage interviews and recruitment workflow
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Keeper is hiring a Senior Manager of Customer Marketing to lead customer engagement, retention and expansion initiatives across key go-to-market segments and regions. This is a 100% remote position.
experience in customer marketing, lifecycle marketing, growth marketing or related roles within B2B SaaS; cybersecurity experience preferred 2+ years of
experience managing programs, projects or people in a marketing capacity
Proven ability to execute customer marketing programs that drive measurable outcomes across adoption, engagement, retention, upsell and cross-sell •
Experience supporting programs across multiple regions, such as North America, EMEA and APAC, and across customer segments ranging from SMB to Enterprise
Strong understanding of customer lifecycle management, segmentation, journey design, experimentation and data-driven marketing •