marketing
Posted 4 days agoSenior Product Marketing Manager - AI Exposure (Hybrid/Columbia MD or Boston MA)
at Tenable
Hybrid
Responsibilities
- Lead new product and solution launches, ensuring successful positioning and go-to-market execution.
- Develop compelling outcome-driven demo use cases and sales plays aligned to buyer needs across AI discovery, AI workload protection, and AI usage governance.
- Develop impactful marketing assets, including sales collateral, blog posts, website content, and thought leadership materials.
- Collaborate with product management, sales, and enablement teams to ensure message consistency and effective go-to-market alignment.
- Develop and deliver partner and sales enablement programs, including training, tools, and resources that enhance customer success. What You'll Need:
Requirements
- Tenable is seeking a Senior Product Marketing Manager to serve as the global go-to-market owner for our AI Exposure domain, playing a pivotal role in advancing go-to-market strategy, driving adoption and reinforcing Tenable’s leadership in the exposure management market.
- In this role, you will develop a deep understanding of customer needs, buyer motivations, and real-world use cases across the AI Exposure domain.
- You will oversee the go-to-market lifecycle for Tenable AI Exposure, from uncovering and validating use cases, to leading product launches, to enabling demand generation and sales execution.
- Serve as the domain expert and thought leader for Tenable AI Exposure, representing Tenable with partners, customers, events and in media engagements.
- Provide actionable market insights, customer feedback, and competitive analysis to influence product roadmaps and go-to-market strategies.
- Contribute to analyst and public relations efforts to amplify Tenable’s leadership and innovation in AI security.
- Bachelor’s degree or equivalent work experience.
- Strong understanding of the cybersecurity market, with depth in AI/ML security, cloud security, or data security, and the ability to translate technical concepts into compelling marketing content.
- Familiarity with the AI risk landscape, including topics such as shadow AI, AI asset discovery, AI workload vulnerabilities, and AI governance. Proven
- experience leading product launches and contributing to messaging strategies that drive measurable results. Demonstrated
- experience driving adoption and demand for new or emerging capabilities.
- Excellent communication skills, with the ability to craft messages for both technical and executive audiences.
- Demonstrated ability to collaborate effectively with globally distributed teams.
- Ability to thrive in fast-paced, collaborative environments where change is the norm and the bar for quality is high.
- Ability to travel domestically up to 10% as required.
- Able to work in a hybrid/on-site capacity at either office in Columbia MD or Boston MA.
- Experience marketing security solutions for cloud, AI/ML, or data environments.
- Familiarity with AI governance, risk management, or compliance narratives and their enterprise buyers. •
- Experience supporting analyst relations and public relations programs. #LI-MM1 #LI-Hybrid
Experience
- 8+ years of high-tech product marketing or similar experience.
Benefits
- This role blends strategic vision with hands-on execution and requires deep collaboration across product, sales and marketing to translate innovation into measurable business impact.
- This is the base pay range for this position.
- Compensation for the role will depend on a number of factors, including the candidate's qualifications, skills, competencies, location and experience, and may fall outside of the range shown.
- Employees are also eligible for variable compensation in addition to base pay (commission for sales roles, bonus for non-sales roles), depending on company and individual performance.
- benefits which include: medical, dental, vision, disability and life insurance; 401(k) retirement savings with company match; an employee stock purchase plan; an employee referral program; flexible spending accounts; an Employee Assistance Program (EAP); education assistance; parental leave; paid time off (PTO); company-paid holidays; health and wellness events; and community programs.
- US Pay Range $154,500 — $205,833.33 USD
Contact
- We’re committed to promoting Equal Employment Opportunity (EEO) at Tenable - through all equal employment opportunity laws and regulations at the international, federal, state and local levels. If you need a reasonable accommodation due to a disability during the application or recruiting process, please contact Recruiting@Tenable.com for further assistance.
Additional details
- Tenable® is the Exposure Management company. 44,000 organizations around the globe rely on Tenable to understand and reduce cyber risk.
- Our global employees support 65 percent of the Fortune 500, 45 percent of the Global 2000, and large government agencies.
- Ask a member of our team and they’ll answer, “Our people!” We work together to build and innovate best-in-class cybersecurity solutions for our customers; all while creating a culture of belonging, respect, and excellence where we can be our best selves.
- When you’re part of our #OneTenable team, you can expect to partner with some of the most talented and passionate people in the industry, and have the support and resources you need to do work that truly matters.
- We deliver results that exceed expectations and we win together!
- Applicants must be authorized to work for any employer in the U.S. without sponsorship.
- We are unable to provide sponsorship for work visas of any kind at the time of hire, or at any point during employment.
- This includes, but is not limited to: F1-OPT, F1-CPT, H-1B, TN, J-1, etc Your Role:
- You will define and evolve clear positioning, messaging and value narratives that articulate how Tenable’s capabilities reduce risk, improve outcomes and deliver differentiated value for customers.
- You will work closely with the product management team to influence the product roadmap by bringing forward customer insights and market trends, ensuring capabilities align to high-value use cases and drive adoption and growth.