Principal Product Marketing Manager

Responsibilities

• Create a culture of customer obsession, with trust, teamwork, and accountability.

Requirements

• Sprinklr is the definitive, AI-native platform for Unified Customer
• By combining human instinct with the speed and efficiency of AI, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions.
• This is a senior individual contributor role that requires deep CCaaS expertise , sharp strategic instincts, and the ability to drive both global strategy and cross-functional execution at scale.
• You will own the full product marketing mandate for Sprinklr Service – from foundational messaging architecture to supporting competitive intelligence, thought leadership, and GTM strategy – while working closely with Product Management, Outbound Product Marketing teams, Sales, and Marketing to ensure Sprinklr Service wins in the market.
• What You'll Do Strategic Positioning & Market Leadership : Define and own the global positioning and messaging architecture for Sprinklr Service – articulating a differentiated "Platform + AI" narrative that resonates with Contact C enter and Customer Service leaders Set the strategic direction for how Sprinklr Service competes and wins in the CCaaS and customer service technology market Develop and continuously evolve core value propositions, messaging pillars, and competitive differentiation strategies
• experience in Product Management/ Product Marketing, with a significant emphasis on the CCaaS , Contact Center , or Customer Service technology space Deep understanding of current technology shifts, specifically AI, and how they inform and shape the CCaaS landscape Deep CCaaS market expertise – y ou understand the competitive landscape buyer personas, and macro trends shaping the future of customer service Proven track record of owning and scaling positioning frameworks for complex B2B SaaS products in
• Today, Sprinklr has a unified, AI-native platform for four product suites: Sprinklr Service, Sprinklr Social, Sprinklr Marketing, and Sprinklr Insights.
• Sprinklr is here to do three things: Lead a new category of enterprise software that we call Unified-CXM.

Benefits