marketing
Posted 4 hours agoProduct Marketing Manager
at Keeper.app
United StatesHybrid
Responsibilities
- Lead and execute cross-functional product and feature launches, partnering with product, sales, demand generation and customer success
- Define use cases, product messaging and positioning, value propositions and customer profiles that resonate with target audiences, including Commercial, Public Sector (FED/SLED) and MSP
- Coordinate webinars with demand generation and product teams, from topic and speaker development through promotion and follow-up content, to drive engagement and pipeline
- Collaborate with channel partners to develop co-marketing initiatives and campaigns
- Conduct market research and competitor analysis to influence product marketing strategies, identifying opportunities for differentiation and growth Requirements
- Manage interviews and recruitment workflow
- Lodge a complaint with your data protection authority
Requirements
- Join one of the fastest-growing cybersecurity companies and help shape the product's go-to-market strategy, create compelling messaging and positioning, launch new features and enable the revenue team. About Keeper
- Its core offering, KeeperPAM®, is an AI-enabled, cloud-native platform that protects all users, devices and infrastructure from cyber attacks.
- Become a subject matter expert in privileged access management and password management with an in-depth understanding of the market and products, including overall value proposition, features, functionality and the verticals and use cases in which they are relevant
- Work closely with the SEO team to produce SEO-optimized blogs, web pages and videos around product features, use cases and more
- experience in a product/solutions marketing role •
- Experience with differentiated product messaging, positioning and market leadership supporting go-to-market, external and internal messaging and communications
- Comfortable using AI tools to boost productivity and creativity, but exercises strong judgment in validating output, refining messaging and ensuring quality across all deliverables •
- Experience with successful cross-functional product and feature launches
- Providing this information is optional and Keeper collects this data in order to comply with EEOC and similar requirements
Experience
- 5+ years of B2B cybersecurity, SaaS-focused
Benefits
- Medical, Dental & Vision (inclusive of domestic partnerships)
- Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life
- Voluntary Short/Long Term Disability Insurance
- 401K (Roth/Traditional)
- A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc)
- Above market annual bonuses
Contact
- Learn why Keeper is trusted by leading organizations to defend against modern adversaries at KeeperSecurity.com . About the Role
Additional details
- Keeper Security is hiring a Product Marketing Manager to drive business growth and market the company's products to support its rapid expansion.
- This is a 100% remote position, with an opportunity to work a hybrid schedule for candidates who live near our global headquarters in Chicago.
- Keeper’s cybersecurity software is trusted by millions of people and thousands of organizations globally.
- Keeper is published in 23 languages and is sold in over 150 countries.
- Keeper Security is one of the fastest-growing cybersecurity software companies that protects thousands of organizations and millions of people in over 150 countries.
- Keeper is a pioneer of zero-knowledge and zero-trust security built for any IT environment.
- The Product Marketing Manager will play a critical role in positioning Keeper Security’s products within the competitive cybersecurity landscape.
- If you're passionate about technology, love crafting compelling stories and thrive in a fast-paced environment, we’d love to hear from you! Responsibilities
- Partner with product management and demand generation teams to craft content around new products and features that drive product awareness and lead generation
- Exceptional written and verbal communication and presentation skills, as well as strong messaging skills