Marketing Specialist, Social Media & Influencer

New York, United StatesHybrid

Responsibilities

Manage content calendar across Taskrabbit’s organic social media channels, including but not limited to brainstorming, copywriting, planning, scheduling, and publishing
Own and execute content strategy by creating still and video content for organic social channels
Actively monitor organic social media mentions and identify opportunities to engage with Taskrabbit users, influencers, and other brands
Analyze and report on the performance of social content and incorporate insights into future content decisions
Spearhead social-first campaigns and collaborate with internal (Creative, PR, CRM, etc) teams on integrated distribution strategies
Support Social Media Lead with end-to-end influencer and content creator partnerships, including sourcing, negotiation, developing briefs, and reviewing/approving content.

The ideal candidate for this role is both creative and strategic, a master wordsmith with quick wit, and passionate about building and engaging online communities.
Possess a deep passion for crafting social content, a keen eye for visual storytelling, and a thorough understanding of social media trends and strategies to drive strong engagement
experience as a Social Media Specialist or similar role
Deep knowledge of Instagram, TikTok, Facebook, Twitter (X), Pinterest, YouTube, LinkedIn and general social media best practices
Strong storyteller with the ability to develop engaging platform-native short- and long-form content
Ability to ideate and concept original content ideas both independently and in collaboration with team members
Problem solver attitude, with demonstrated ability to find creative solutions to ambiguous problems

Experience with editing and design tools like CapCut, Canva, and/or Adobe Photoshop, as well as social and influencer management tools like Dash Social Compensation & Benefits
At Taskrabbit, our approach to compensation is designed to be competitive, transparent and equitable. total compensation consists of base pay + bonus + benefits + perks.