marketing
Posted 1 weeks agoMarketing Specialist, Social Media & Influencer
at Taskrabbit
New York, United StatesHybrid
Responsibilities
- Manage content calendar across Taskrabbit’s organic social media channels, including but not limited to brainstorming, copywriting, planning, scheduling, and publishing
- Own and execute content strategy by creating still and video content for organic social channels
- Actively monitor organic social media mentions and identify opportunities to engage with Taskrabbit users, influencers, and other brands
- Analyze and report on the performance of social content and incorporate insights into future content decisions
- Spearhead social-first campaigns and collaborate with internal (Creative, PR, CRM, etc) teams on integrated distribution strategies
- Support Social Media Lead with end-to-end influencer and content creator partnerships, including sourcing, negotiation, developing briefs, and reviewing/approving content.
Requirements
- The ideal candidate for this role is both creative and strategic, a master wordsmith with quick wit, and passionate about building and engaging online communities.
- Possess a deep passion for crafting social content, a keen eye for visual storytelling, and a thorough understanding of social media trends and strategies to drive strong engagement
- experience as a Social Media Specialist or similar role
- Deep knowledge of Instagram, TikTok, Facebook, Twitter (X), Pinterest, YouTube, LinkedIn and general social media best practices
- Strong storyteller with the ability to develop engaging platform-native short- and long-form content
- Ability to ideate and concept original content ideas both independently and in collaboration with team members
- Problem solver attitude, with demonstrated ability to find creative solutions to ambiguous problems
Benefits
- Experience with editing and design tools like CapCut, Canva, and/or Adobe Photoshop, as well as social and influencer management tools like Dash Social Compensation & Benefits
- At Taskrabbit, our approach to compensation is designed to be competitive, transparent and equitable. total compensation consists of base pay + bonus + benefits + perks.