management
Posted Feb 25Director of Customer Marketing
at Keeper.app
United StatesRemote
Responsibilities
- Own global customer lifecycle strategy spanning onboarding, adoption, education, retention, and expansion across segments and regions
- Lead, mentor, and scale a high-performing customer marketing team with clear operating rhythms and accountability
- Own customer communications including newsletters, product announcements, webinars, and educational programming to drive adoption and satisfaction
- Build segmentation and journey strategy by persona, region, product/SKU, and customer maturity; implement trigger-based lifecycle programs
- Deliver coordinated omni-channel programs for existing customers across email, lifecycle automation, customer ABM, retargeting/paid social (as appropriate), events, and partner channels
- Build and scale customer advocacy programs including references, testimonials, case studies, and review programs (e.g., G2, Gartner Peer Insights)
- Establish measurement frameworks and reporting for engagement, adoption, retention, and expansion; translate insights into continuous optimization
- Support regional leaders with localized campaigns, messaging, and enablement materials tailored to customer dynamics and cultural nuances
- Own and manage the global customer marketing budget to maximize ROI across programs and regions Requirements 8+ years of
- Proven track record of driving measurable outcomes across adoption, retention, and expansion (upsell/cross-sell) at scale •
- Manage interviews and recruitment workflow
- Lodge a complaint with your data protection authority
Requirements
- Keeper is hiring a Director of Customer Marketing to lead global customer engagement, retention, and expansion initiatives across all go-to-market segments and regions. This is a 100% remote position.
- experience in customer marketing, lifecycle marketing, or growth marketing roles, including 3+ years in a people leadership capacity within B2B SaaS (cybersecurity preferred)
- Deep knowledge of customer lifecycle management, segmentation, journey design, experimentation, and data-driven marketing
- Proficiency with CRM and marketing automation platforms (e.g., Salesforce, HubSpot) and comfort partnering with RevOps/CS Ops on orchestration, data, and reporting