Vertical Marketing Lead, Fintech

Responsibilities

• Coordinate integrated campaign strategies across touchpoints including email, webinars, paid and organic channels, SDR outreach, in-person experiences, and more. - Partner with RevOps to define success metrics, analyze performance, and iterate based on results — scaling what works and refining what doesn’t.

Requirements

• To achieve that, we need differentiated, industry-specific narratives and strong ecosystem partnerships that translate our AI-driven platform into measurable customer impact.
• This role owns vertical positioning, solution packaging, and partner go-to-market strategy for a defined GTM Pod — driving pipeline, revenue growth, and competitive differentiation.
• WHAT YOU’LL DO - Define and execute a vertical marketing strategy for the Fintech GTM Pod.
• - Translate complex AI-driven capabilities into compelling, industry-specific messaging that resonates with economic buyers and technical stakeholders.
• VERTICAL CAMPAIGN STRATEGY - Partner closely with GTM leaders to build and execute campaigns that generate qualified pipeline from target accounts. - Drive increased awareness within your vertical to position Socure as the standard identity and fraud infrastructure.
• experience in high-growth SaaS, fintech, identity, fraud, risk, or adjacent environments. - Demonstrated success driving measurable pipeline and revenue impact through vertical or segment-focused marketing initiatives. - Strong ability to translate complex AI-driven or data-centric technology into clear, compelling industry narratives. -
• Experience partnering closely with sales teams and influencing cross-functional stakeholders without direct authority. - Analytical rigor and
• experience tying marketing programs to business outcomes. - Strong project management skills and the ability to drive multiple initiatives simultaneously in a fast-paced environment.

Experience

• WHAT YOU BRING - 6–8 years of B2B marketing experience, including product marketing, vertical/industry marketing

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