Senior Product Marketing Manager

Hybrid

Responsibilities

Execute product launches by translating campaign strategy into clear messaging, briefs, and launch assets
Own messaging for features and bundled releases, including launch emails, conference talks, presentations, and social posts
Own messaging and effectiveness for key website pages, including product, feature, and use case pages
Build deep expertise in competitive solutions and support high-stakes competitive deals
Review and elevate messaging across marketing, especially for technical or product-focused content
Strong track record favorably impacting customer and pipeline outcomes via strong positioning and messaging, campaign planning and execution, and overall thought leadership.

CoLab is the AI platform for driving stronger engineering decisions.
Every design review in CoLab builds a knowledge repository of design feedback, decisions, and lessons learned - which AI agents draw from to flag issues on future designs before they compound.
Partner with GTM Enablement to produce educational materials for CoLab’s Sales and Customer Success Teams
experience in B2B software or manufacturing, with 2+ years of
experience in product marketing specifically •
Experience with customer research and proficiency in using data and insights to inform product and GTM strategy.
Ability to effectively engage with and influence internal and external stakeholders. Extra Details
We encourage you to help us break that statistic and apply even if you don’t meet every single qualification—your potential is what matters most to us.

This is a full-time, permanent position with a competitive compensation package that includes stock options. Extended health and
benefits package, including unlimited paid vacation and RRSP matching.
Flexible remote opportunities across North America, with a hybrid office hub in St. John’s, NL. Equity Note

At CoLab, we help mechanical engineering teams bring life-changing products to market years sooner.
The more your team works in CoLab, the smarter it gets and the faster you arrive at the ideal design.
Companies like Ford, Komatsu, and Johnson Controls use CoLab to catch issues earlier, eliminate rework cycles, and bring products to market faster.
Founded in St. John’s, Newfoundland, CoLab has grown quickly from our first customer in 2019 to a rapidly scaling company.
We’ve recently been recognized on Deloitte’s Fast 50™ and Fast 500™ , and named a Canadian company to watch by The Globe and Mail and Financial Post. About the Role
We’re hiring a second Senior Product Marketing Manager to join CoLab’s fast growing product marketing team.
This role is about turning company positioning and product strategy into launches and messaging that resonate with real engineering teams.
You’ll partner closely with our existing Product Marketing Manager and work day-to-day with Product Management, Customer Success, and Marketing to bring exciting new capabilities to market in a way that’s credible, focused, and easy to understand.
Using CoLab’s marketing campaign strategy and product roadmap as guardrails, you’ll develop and execute a tactical launch plan each quarter.
You’ll also help sales win deals against competitors, own the messaging across key pages on the website, and produce content showcasing product workflows for social media. Our Ideal Candidate