other
Posted 3 hours agoSenior Integrated Campaigns Manager
at Vercel
New York City, United StatesHybrid
Responsibilities
- Own the end-to-end strategy, planning, and execution of Vercel's global integrated campaigns, from big-idea development through channel activation, measurement, and iteration.
- Orchestrate multi-channel programs across paid, owned, and earned channels in partnership with Growth, Digital, and Performance Marketing, ensuring every touchpoint ladders up to a unified story.
- Build and maintain the global campaign calendar, managing dependencies, sequencing, and regional alignment across functions and time zones.
- Define success metrics upfront, then measure, report, and optimize by running structured experiments across creative, messaging, channels, and audience segments.
- Mentor and guide campaign best practices across the marketing org, raising the bar for how Vercel plans and ships integrated programs. About You:
Requirements
- As the team behind Next.js, v0, and AI SDK, we create products that help builders move from idea to production with speed, security, and exceptional developer experience.
- Deep understanding of developer audiences and the nuances of marketing technical products without dumbing them down.
- experience defining KPIs, building reporting, and using performance data to make optimization calls.
- Have launched campaigns supporting AI, cloud, or infrastructure products.
Experience
- 7+ years of B2B marketing experience, with 3+ years leading integrated or demand generation campaigns — within developer tools, cloud infrastructure or other technical SaaS products.
Benefits
- We are building the platform for that future, trusted by companies like OpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide .
- Comfortable operating with autonomy in a fast-paced, high-growth environment where priorities evolve quickly. Bonus If You:
- Competitive compensation package, including equity.
- Inclusive Healthcare Package.
- Learn and Grow - we provide mentorship and send you to events that help you build your network and skills. Flexible Time Off.
- The San Francisco, CA base pay range for this role is $150,000 - $207,000.
- Actual salary will be based on job-related skills, experience, and location.
- Compensation outside of San Francisco may be adjusted based on employee location.
- The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role.
Additional details
- Vercel is the agentic infrastructure company. We free people and agents to ship what’s next.
- For more than a decade, Vercel has shaped how the web is built.
- Now, software is entering a new era, and the next generation of products will not just be used by people. They will be built, extended, and operated by agents.
- Whether you’re building our products, supporting our customers, growing our community, or shaping our story, you’ll help define what comes next. About the Role:
- Vercel is hiring a Senior Integrated Campaigns Manager to architect and lead the global, multi-channel campaigns that drive awareness, adoption, and pipeline for Vercel's platform and developer tools.
- You will report to the Head of Strategic Events & Integrated Demand Generation and own Vercel's integrated campaign motion.
- You'll translate product and business priorities into cohesive campaign narratives that resonate with developers, technical decision-makers, and enterprise buyers then orchestrate the cross-functional machine that brings them to life.
- Working alongside Product Marketing, Growth, Digital, Field Marketing, Strategic Events, and Sales, you'll unify individual channel efforts into a single integrated motion.
- Every campaign you run will blend developer-first storytelling with enterprise-grade messaging and span the full funnel from first touch to closed revenue.
- If you’re based within a pre-determined commuting distance of one of our offices (SF, NY, London, or Berlin), the role includes in-office anchor days on Monday, Tuesday, and Friday.