Developer Advocate, Growth

United StatesRemote

Responsibilities

Activate high-intent signups : follow up on trial and developer-tier signups routed by the Growth team, prioritizing ICP-fit enterprise trials; help them get an SDK live, find the right resources, and reach real usage, with clear coverage and response commitments for every routed lead.
Build a public voice : create tutorials, videos, and posts under your own name, so when you reach out, developers recognize a helpful practitioner instead of a cold email

You'll be the human on the other side of that signup: our Growth team identifies and routes high-intent leads, and you turn them into activated, successful users through genuinely helpful, personalized outreach, while building AI-assisted workflows that extend the same help to everyone else.
Make the payoff obvious : create first-success content and run sessions and office hours that show customers the outcome they're working toward, and what the platform does beyond flags: experimentation, observability, guarded releases, and AI Configs
Multiply yourself with AI : build AI-assisted workflows for outreach, next-step suggestions, and usage analysis so meaningful help reaches every signup, not just the routed ones; stay engaged with the results rather than automating and walking away.
Enterprise trialists move from kicking the tires to real usage, and self-serve accounts adopt products beyond basic flags
A technical foundation from a prior role: you've been a developer, a support or solutions engineer, or a customer-facing technologist, and you can credibly troubleshoot an SDK integration
Fluent with AI tools: you already build your own workflows and can show them to us
experience at a product-led developer tools company such as Stripe, Vercel, or Supabase
Experience working with intent signals, lead scoring, or product analytics

Comfort with ambiguity: this motion is new, expectations will evolve, and you'll help shape them Bonus if you have:
Breadth across languages and frameworks, and comfort working across many SDKs Pay:
Target pay ranges based on Geographic Zones for Level 3:
Zone 1: San Francisco/Bay Area or NYC Metropolitan Area, Boston, Seattle - $ 136,000 - $187,000 **
Zone 2: Irvine, LA, Monterey, Santa Barbara, Santa Rosa, Austin, Portland, Philadelphia, Chicago - $ 122,000 - $168,000 **
Zone 3: All other US locations - $ 116,000 - $159,000 **
LaunchDarkly operates from a place of high trust and transparency; we are happy to state the pay range for our open roles to best align with your needs.
Exact compensation may vary based on skills, experience, and location.
*Within the United States, our geographic pay zones are defined by counties surrounding major metropolitan areas.
**Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary. About LaunchDarkly:

To do so, contact People Ops at hr@launchdarkly.com .
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Please notify us of any fraudulent representation by sending an email to careers@launchdarkly.com .

LaunchDarkly is looking for a Developer Advocate to turn signups into successful teams.
Thousands of developers start trials or build on our developer tier every month.
Some are engineers at enterprise organizations kicking the tires; most are individual builders we know little about; and too many of them stall before they ever see the payoff.
This motion is new and deliberately test-and-learn: we expect the playbook to evolve as we learn what works. Responsibilities:
Help first, always : outreach means solving problems (a stuck install, the right tutorial, a working example in their stack), personalized to what each team is actually doing and never pushy.
Feed the loop : report back on what’s working, where activation stalls, and which signals actually predict success, so Growth and Product can tune targeting, scoring, and onboarding
Hand off cleanly : stay focused on helping people. Route sales conversations, support escalations, and product issues to the teams who own them What Success Looks Like:
Every routed high-value lead gets timely, personalized follow-through against an agreed cadence
Attribution shows this motion influencing pipeline and expansion
Your outreach gets replies because developers already recognize your work