Marketing Analytics Manager

at Sprinklr

India Karnataka Bangalore, IndiaOn-site

Tableau Power BI Recruiting powerbi sql

Responsibilities

Collaborate with cross-functional team members to come up with actionable, high- impact insights across product lines and functions.
Drive solutions with the Operations, Tools, Insights, and Enablement teams to optimize the company’s ability to generate more revenue.
Develop and implement regular reporting of key performance for content measurement, brand health & digital measurement Communicating findings to stakeholders and taking initiatives for improving business performance.
Ensure that data and analysis is presented in a format that is appropriate for a varied audience using data visualization, dashboards, or other methods.
Utilize strong database skills to work with large, complex data sets to extract insights.
Filter and cleanse unstructured (or ambiguous) data into usable data sets that can be analyzed to extract insights and improve business processes Using advanced analytics and metrics to improve processes and provide data-driven forecasts of potential costs, revenues, and risks of business initiatives.
Create a culture of customer obsession, with trust, teamwork, and accountability.

Requirements

Sprinklr is the definitive, AI-native platform for Unified Customer
By combining human instinct with the speed and efficiency of AI, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions.
experience in analytics, marketing operations, or related quantitative role; knowledge of and
experience in measurement of non-demand gen activities is an essential skillset.
Experience of working in hyper-growth and large tech companies (SaaS experience is preferable) .
Ability to manage simultaneous tasks in a fast-paced, technology-oriented environment.
Familiarity with database technologies and tools (SQL/R/SAS/JMP etc.), data transformation and processing.
Experience with any visualization tools such as Power BI, Tableau, Spotfire, Sisense, etc. PowerBI experience is preferred.
Today, Sprinklr has a unified, AI-native platform for four product suites: Sprinklr Service, Sprinklr Social, Sprinklr Marketing, and Sprinklr Insights.
Sprinklr is here to do three things: Lead a new category of enterprise software that we call Unified-CXM.

Additional details

Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint.

Today, 1,900+ enterprises and 60% of the Fortune 100 rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide. Job Description

What You'll Do Own reporting frameworks for brand, content, lifecycle, customer, and product marketing initiatives Define and track non-demand KPIs such as: Brand awareness, consideration, and engagement Content consumption and influence Website and organic performance (non-paid, non-campaign) Customer engagement, adoption, and retention signals Create reports using data and generate insights to drive all teams to work cohesively, optimizing each to maximize Marketing ROI.

Meet regularly with stakeholders (Brand, Content, Comms, Product Marketing) to understand their business objectives and translate them into measurable KPIs and reporting frameworks Collaborate with cross-functional teams to ensure measurement aligns with business goals and marketing strategy Present findings and actionable insights to stakeholders in clear, business-friendly formats (dashboards, presentations, reports) Support the development of new measurement methodologies for brand health, content &

We focus on our mission : Sprinklr was founded in 2009 to solve a big problem: growing enterprise complexity that separated brands from their customers.

Empower companies to deliver next generation, unified engagement journeys that reimagine the customer experience.

We believe in our product : Customers who value exceptional customer experiences have what they need on our single unified platform, built with an operating system approach on a single codebase.

That means that everything — and everyone — can work together to service, respond, sell, and market to customers on the channels they prefer.

Experience Management (Unified-CXM) as a category is just getting started, we are well on our way to creating a no-compromise, unified approach to better customer experiences for the world’s leading enterprise brands.

We invest in our people : We offer a comprehensive suite of

Marketing Analytics Manager

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