marketing
Posted 3 days agoProduct Marketing Manager, Exposure Management (Hybrid/Columbia MD or Boston MA)
at Tenable
Hybrid
Responsibilities
- Lead new product and solution launches, ensuring successful positioning and go-to-market execution.
- Develop compelling outcome-driven demo use cases and sales plays aligned to buyer needs.
- Develop impactful marketing assets, including sales collateral, blog posts, website content, and thought leadership materials.
- Collaborate with product management, sales, and enablement teams to ensure message consistency and effective go-to-market alignment.
- Develop and deliver partner and sales enablement programs, including training, tools, and resources that enhance customer success. What You'll Need:
Requirements
- Tenable is seeking a Product Marketing Manager to help drive our exposure management capabilities, playing a pivotal role in advancing go-to-market strategy, driving adoption and reinforcing Tenable’s leadership in the exposure management market.
- In this role, you will develop a deep understanding of customer needs, buyer motivations, and real-world use cases for exposure management in cybersecurity.
- A strong technical understanding of cybersecurity trends and buyer requirements is essential.
- You will help oversee the go-to-market lifecycle for exposure management capabilities, from uncovering and validating use cases, to leading product launches, to enabling demand generation and sales execution.
- Provide actionable market insights, customer feedback, and competitive analysis to influence product roadmaps and go-to-market strategies.
- Bachelor’s degree or equivalent work experience.
- Strong technical understanding of cybersecurity markets and technologies and innovations in these markets, with the ability to translate technical concepts into compelling marketing content. Proven
- experience leading product launches and contributing to messaging strategies that drive measurable results. Demonstrated
- experience driving adoption and demand for new or emerging capabilities.
- Excellent communication skills, with the ability to craft messages for both technical and executive audiences.
- Demonstrated ability to collaborate effectively with globally distributed teams.
- Ability to thrive in fast-paced, collaborative environments where change is the norm and the bar for quality is high.