Head of Scaled Demand

London, United KingdomHybrid

Requirements

AI is core to how this gets built.
experience building and operating demand or growth motions from scratch - Strong execution instinct: you move quickly and get things live without waiting for perfect conditions - Deep understanding of conversion, funnel mechanics, routing, and attribution -
Experience working directly with sales teams in high-velocity environments - A practical approach to AI: - You integrate AI into workflows that others can use - You use AI to improve targeting, routing, and decision-making - You apply judgement and don’t rely on AI outputs blindly - Strong analytical mindset with the ability to translate data into action quickly - Comfortable operating across strategy and execution at the same time -
Experience working cross-functionally with Sales, Marketing Ops, and Product What's in it for you We want you to feel supported, connected, and ready to grow. Our global

benefits package generally includes equity, a wellbeing benefit, a WFH equipment allowance, and an annual Learning & Development stipend. Join a diverse team where you can do your best work. Full

benefits board. https://miro.com/app/board/uXjVG8Fi8Yc=/?moveToWidget=3458764661021134968&cot=10 #LI-JM2

About the Team This role sits within Integrated Marketing and partners closely with SMB Sales, Marketing Ops, Lifecycle, and Product Analytics.
We operate a hybrid PLG + sales motion, where a large portion of demand is generated through product and inbound, but monetised through a mix of self-serve and sales-assisted conversion.
About the Role Most growth teams optimise for traffic and pipeline.
Miro has strong inbound, solid product-market fit, and a growing enterprise motion.
What’s missing is a system to convert high-intent users who are already in our funnel but aren’t converting today.
You’ll create and operate a scaled demand engine that sits between self-serve and sales.
The focus is simple: capture high-intent users at the point of friction and convert them quickly through human-led engagement.
You’ll own the motion end-to-end, stand it up from zero, and prove it works.
Not as a layer on top, but embedded in targeting, routing, and execution from day one.
What you’ll do - Build and launch a scaled demand engine focused on conversion, not top-of-funnel - Stand up inbound chat across high-intent surfaces (pricing, product, upgrade points) and optimise for speed and conversion - Design and run outbound programs using propensity modelling to engage high-intent accounts not yet converting - Own the full funnel from first touch to conversion, with clear accountability for pipeline and ARR - Work directly with SMB reps to drive high-velocity conversion - Partner