management
Posted 2 days agoVice President, Marketing
at Novo
New York, United StatesRemote
Requirements
- Our vision is to be the go-to platform serving small businesses – from launch to everyday – so business owners can focus on growing, while Novo provides seamless money movement, money storage, and access to capital.
- The ideal candidate is a hands-on leader who can set marketing strategy, build and grow high-performing teams across brand and performance, harness AI to scale both creative output and growth efficiency, and partner closely with Product, Data, and Finance to drive sustainable, measurable growth within a dynamic, regulated fintech environment.
- experience in marketing, with at least 3–5 years in a senior marketing leadership role (preferably in fintech, financial services, or high-growth consumer/SMB technology). - Demonstrable track record of building and scaling brand and performance marketing functions that drive efficient, measurable growth. - Strong command of both brand-building and data-driven growth marketing, with deep fluency in funnel metrics, attribution, and CAC/LTV economics. -
- Experience defining AI-driven marketing strategy and/or using AI tools to scale creative, personalization, and analytics, with sound judgment about where AI adds real value and where it introduces risk. - Proven ability to lead and motivate cross-functional teams, manage complex initiatives, and communicate effectively with technical and non-technical stakeholders. -
- Experience partnering with Product, Data, Compliance, and external agencies/partners to deliver campaigns within regulatory constraints. - Strong analytical and creative judgment with a proactive, experiment-driven approach to growth. - Ability to thrive in a fast-paced, evolving startup environment. - Bachelor's degree required; advanced degree (MBA) preferred.
Experience
- QUALIFICATIONS - 12–18+ years of progressive
Contact
- Learn more at https://www.novo.co.
Additional details
- COMPANY DESCRIPTION Novo is a venture-backed fintech that simplifies banking for small businesses.