Senior Marketing Manager

Sydney, AustraliaOn-site

Responsibilities

Support the overall marketing strategy and execution for the ANZ market.
Research and identify industry-leading third-party programs to drive new logos, thought leadership and brand awareness.
Collaborate with cross-functional teams (Product Marketing, Design, Sales, Customer Success) to ensure messaging and marketing deliverables are executed according to strategy.
Develop compelling, audience-centric messaging and creative content that resonates across different buyer personas, industries, and funnel stages.
Manage campaign budgets with a rigorous focus on ROI; monitor, report, and continuously improve performance metrics
Develop and manage specific landing pages, microsites, and tailored content assets (case studies, business cases, ROI calculators) in partnership with content and design.
Own end-to-end planning, execution, and optimisation of integrated digital marketing campaigns across paid search, paid social (LinkedIn, Meta), display, email, SEO, GEO and content syndication Requirements Qualifications /

Workato delivers enterprise infrastructure for the agentic era, redefining iPaaS and helping enterprises unify data, applications, processes, and AI into a single, governed platform.
With enterprise-grade security and continuous innovation at its core, Workato provides the trusted foundation for organizations to automate with confidence and operationalize AI across the business.
Experience in handling large events. 1000+ ppl.
Preferably experience in marketing to IT
Ability to travel occasionally, when travel permits.
Preferably someone who has experience managing a team
Knowledge of Marketo, Salesforce and other MarTech is preferred Soft Skills / Personal Characteristics
Exceptional level of attention to detail.
Ability to handle high-stress situations with a “make it happen” attitude.

A leader in Enterprise MCP and trusted by 50% of the Fortune 500, Workato’s cloud-native architecture connects every application, data source, and process to power real-time orchestration at scale.
Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles .
We are driven by innovation and looking for team players who want to actively build our company.
But, we also believe in balancing productivity with self-care . That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of
benefits they can enjoy inside and outside of their work lives.
If this sounds right up your alley, please submit an application. We look forward to getting to know you!
Business Insider named us an “enterprise startup to bet your career on” •
Forbes’ Cloud 100 recognized us as one of the top 100 private cloud companies in the world •
Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America •
Quartz ranked us the #1 best company for remote workers Responsibilities