Senior Digital Growth & Campaigns Manager

at Airship

New York, United StatesHybrid

salesforce tableau

Responsibilities

Design and own Airship’s ABX campaign architecture across the full matrix of products (Mobile Wallet, Push, Email, SMS, RCS), personas (VP CRM, Head of Loyalty, Digital Director), and verticals (Retail, Media, Travel)
Build campaign systems - not just campaign calendars - with deliberate sequencing, ABX account journey logic, and buying group coverage
Develop and execute integrated, multi-touch campaigns leveraging paid media, email, content, social, and ABM platforms
Own the Airship website as a demand generation and conversion asset; it’s not just a pretty design artifact
Drive CRO strategy, A/B testing, and landing page optimization tied directly to campaign performance
Manage the relationship with our web development resource (Flickerbox) to translate strategy into execution
Ensure the site reflects current ICP, persona messaging, and product positioning in collaboration with PMM
Own site analytics instrumentation, tag management, and conversion tracking in partnership with the Marketing Analytics lead
Lead Airship’s strategy for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), ensuring Airship is visible and favorably represented when buyers query AI assistants. We cannot underestimate the importance of this workstream, and you will be resourced for success accordingly
Audit and optimize content, schema markup, and site structure for LLM discoverability and citation (in partnership with our web agency)
Conduct regular LLM visibility audits: query major AI platforms with buyer questions and analyze Airship’s presence, framing, and competitive positioning
Coordinate with AR/PR and PMM to strengthen Airship’s presence in the authoritative sources that LLMs and AI search engines rely on, like Wikipedia, Reddit, etc
Manage or replace the existing SEO agency based on capability assessment; set a higher bar for AI-era search strategy
Oversee and evolve Airship’s paid media program with an AI-native lens — including (but not limited to) Google Performance Max, Meta Advantage+, and LinkedIn’s AI-driven campaign types
Manage the existing PPC agency relationship; evaluate whether internal ownership or agency replacement is more effective given evolving AI self-serve capabilities
Integrate paid media into the ABX motion using intent data, account lists, and buying group targeting.
Own paid media budget pacing, attribution, and efficiency reporting in collaboration with Marketing Ops

Requirements

Airship’s no-code, AI-powered platform was designed with non-technical, growth-focused teams in mind, making it easy to create, test and orchestrate hyper-personalized experiences across all channels.

With the ability to easily enrich customer data and rapidly launch growth experiments, Airship enables brands to deliver consistent, meaningful interactions that accelerate conversion and foster deeper customer relationships.

If you are a rare blend of B2B campaign strategist, digital channel + destinations owner, and growth-minded operator who thrives at the intersection of ABX, AI-native execution, and AEO/GEO emerging website best practices, we want to hear from you.

You will design and execute integrated ABX campaigns targeting Airship’s products, personas, and verticals; own the website as a conversion asset; lead Airship’s approach to AI and LLM-era search visibility; and ensure our paid media operates at the frontier of AI-native performance.

Where applicable, you leverage AI agents to scale execution, which means your job is designing the plays and operating the system, not manually building every program. What You'll Do

Use AI agents and automation to scale personalization and execution, operating as an architect and system operator rather than a manual builder

Shift focus from manual campaign management to creative strategy, signal quality, and conversion data optimization that feeds platform AI algorithms

experience with rigor and velocity What We're Looking For

Proven ability to design and manage ABX campaign systems (not just execute within existing frameworks) across products, personas, and verticals Hands-on

experience owning a B2B website as a conversion asset, including CRO, landing page strategy, and analytics instrumentation

Fluency in AI-driven paid media platforms (Google PMax, Meta Advantage+, LinkedIn) with a creative strategy and signal-quality orientation, not a manual management mindset

Genuine engagement with the AEO, GEO, and LLM visibility landscape — you understand how AI search is changing B2B discovery and have thought about how to optimize for it

Proficiency with marketing automation platforms (Marketo, HubSpot), CRM (Salesforce), and analytics tools (Google Analytics, Tableau or equivalent)

Comfort with AI tools and automation to scale campaign execution; you design systems, not just tasks

Experience managing and evaluating external agencies with a clear-eyed view of when to redirect, replace, or supplement We'd Be Delighted If You Also Have

Familiarity with customer

Experience targeting senior-level personas such as VP CRM, Head of Loyalty, or Digital Directors

Knowledge of industry-specific marketing for verticals like Retail, Media, and Travel •

Experience building or transitioning to AI-augmented marketing workflows

Senior Digital Growth & Campaigns Manager

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