product
Posted Jul 23, 2025Head of Product Marketing
at Vercel
New York City, United StatesHybrid
Responsibilities
- Develop and execute comprehensive product marketing strategies for Vercel's suite of products, including Next.js, the Vercel platform, v0, the AI SDK, and Turbo.dev .
- Create compelling product positioning and messaging that differentiates Vercel in the market, resonating with both developers and enterprise decision-makers.
- Lead go-to-market strategies for new product launches and major updates, ensuring maximum impact and adoption across target segments.
- Collaborate closely with the Product team to translate technical features into clear value propositions and benefits for customers.
- Conduct in-depth market research and competitive analysis to inform product positioning, identify market opportunities, and guide product development priorities.
- Develop and maintain detailed ideal customer profiles (ICPs) and buyer personas for Vercel's products, with a focus on enterprise customers.
- Create and oversee the production of high-quality product marketing collateral, including product sheets, case studies, whitepapers, and sales enablement materials that highlight Vercel's technical advantages and business value.
- Lead the development of product-focused content for Vercel's website, blog, and developer documentation, ensuring clarity and consistency in how Vercel's products are presented.
- Collaborate with the Events team to plan product-centric sessions and demos for conferences like Next.js Conf and Vercel Ship, showcasing Vercel's latest innovations to the developer community and enterprise prospects.
- Implement and manage a voice of the customer program to gather insights that inform product marketing strategies and help prioritize feature development.
- Develop and execute strategies to increase product adoption and usage, including onboarding flows, feature announcements, and user education initiatives.
Requirements
- As the team behind v0, Next.js, and AI SDK, Vercel helps customers like Ramp, Supreme, PayPal, and Under Armour build for the AI-native web.
- This hands-on leadership role requires a deep understanding of frontend and backend technologies, particularly Next.js , Vercel's platform, v0 , the AI SDK , Shadcn , and Turbo.dev .
- Stay abreast of industry trends, particularly in areas like AI-powered development, edge computing, and enterprise web development, to inform product positioning and identify new market opportunities for Vercel's offerings. About You: