marketing
Posted 4 hours agoSenior Marketing Manager, Growth
at Webflow
Remote
Responsibilities
- Own web optimization and A/B testing in partnership with the demand-gen team.
- Run a structured, high-velocity experimentation program on webflow.com — hypothesis to live test to statistically valid result — using our experimentation and personalization stack (Webflow Optimize and equivalents).
- Own the web-side execution of AEO in partnership with the AEO lead.
- Own the continuous development of the site — page and component build, design QA, performance, and iteration velocity — so the site is always evolving in-platform.
- Lead the on-brand experimentation, personalization stack, and conversion architecture that converts ICP-matched traffic into qualified pipeline.
- Build and ship,beyond building briefs.
- Design, build, and ship landing pages and site experiences end to end in-platform — you're hands-on in the product, closing the loop from hypothesis to live page yourself rather than handing specs to a queue. (Anthropic growth-engineer archetype: high agency, technical hands-on build.)
- Own the web measurement layer.
- Support campaign orchestration across the web as a channel.
- Drive opportunities for Sales as the north star, instrumenting the signal-to-pipeline feedback loop that makes intent signals a stronger conversion predictor than firmographic ICP rating.
- Own and optimize a high-traffic B2B SaaS marketing website as a product , driving continuous improvements across user experience, performance, conversion, and experimentation rather than managing one-off website projects.
- Define and lead a mature experimentation program , establishing testing strategy, experimentation infrastructure, and best practices while delivering measurable improvements in conversion and pipeline through statistically rigorous testing.
- Build lasting customer trust. We build trust by taking action that puts customer trust first.
Requirements
- We're looking for a Senior Marketing Manager, Growth to help build our AI-native marketing operating system.
- Partner with Marketing Ops, RevOps, and the AI-native team who own the orchestration layer.
- Bring deep expertise in technical SEO and Answer Engine Optimization (AEO) , implementing structured data, crawlability, site architecture, and content optimizations that increase both organic search visibility and AI-powered answer engine discoverability.
- Apply AI to production growth workflows , deploying AI agents and automation to improve content, routing, personalization, and optimization while maintaining appropriate human oversight. About you: Requirements:
- BA/BS degree or equivalent experience
- You can read a Marketo trigger, sanity-check a schema markup change, QA a page built in Webflow, and interpret a Tableau attribution model without a translator.
- You partner with GTM Engineering as a peer, not a customer.
- Stay curious and open to growth — demonstrating a proactive embrace of AI, and actively building and applying fluency in emerging technologies to elevate how we work, drive faster outcomes, and expand collective impact. Our Core Behaviors:
- To join Webflow, you'll need a valid right to work authorization depending on the country of employment.
- If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws.
Benefits
- The cash compensation for this role is tailored to align with the cost of labor in different geographic markets.
- We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate's geographic location, job-related experience, knowledge, qualifications, and skills.
- Zone A: $150,000 - $180,000
- Zone B: $141,500 - $170,000
- Zone C: $131,500 - $158,000
- This role is also eligible to participate in Webflow's company-wide bonus program.
- Target amounts are a percentage of base salary and vary by career level.
- Payouts are based on company performance against established financial and operational goals.
- Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
- Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company.
- Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.
- Support for every stage of family life . 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents.
- Plus inclusive care for family planning, menopause, and midlife transitions.
- Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired.
- Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally.
- Monthly stipends that flex with your life. Localized support for work and wellness expenses — from Wi-Fi to workouts.
- Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program.
- Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical
Contact
- You are the AEO lead's trusted site-side partner — the one who turns their strategy into live citation wins on webflow.com.
- Run webflow.com as a "living" website, not a project that ships and stops.
- This is the customer-zero narrative made real: Webflow on Webflow, demonstrated through webflow.com, built and optimized on our own product every day.
- Turn webflow.com into an account-level pipeline engine.
- You don't own or operate the orchestration engine — you represent webflow.com as a coordinated channel within it.
Additional details
- Webflow is the agentic web marketing platform for modern marketing teams, helping organizations build, manage, and optimize high-performing web experiences that drive predictable growth and strengthen brand trust.
- Building at Webflow will need grit, because we move fast, without ever sacrificing craft or quality.
- You'll unify webflow.com, AEO, and agent-driven campaign orchestration into one pipeline engine, and run webflow.com as a living, always-shipping website proving Webflow is the reference implementation for how modern enterprise marketing should work. About the role:
- Location: Remote-first (United States) Full-time Permanent Exempt
- United States (all figures cited below are in USD and pertain to workers in the United States)
- Application deadline: applications accepted on an ongoing basis until position is closed and filled
- Set the test roadmap, defend statistical rigor, and turn win rate and conversion lift into reported KPIs, not anecdotes.
- The AEO lead owns methodology, measurement, and category strategy; you own what makes webflow.com win citations and manage site performance improvements, accessibility, site architecture best practices.
- Partner closely with Demand Gen to ensure web experiences reflect and reinforce active sales-led pipeline initiatives (ABM target accounts, named-account journeys, and campaign-specific landing experiences).
- Instrument event tracking, funnel analytics, and attribution for site-sourced pipeline so every experiment and every AEO/answer-engine visit is measurable end to end — and so web's contribution to pipeline is provable, not asserted. (Profound archetype: answer-engine visibility instrumented as a measurable funnel.)