Product Lead, Growth Marketing

Requirements

• ABOUT THE ROLE We're looking for an AI-native product growth lead to own Replit's entire paid acquisition and lifecycle marketing engine as the single DRI.
• Someone who uses AI and automation aggressively to do what traditionally requires an entire team.
• You need the instinct to build: when you see a repetitive task, you reach for Replit or an API before you reach for a spreadsheet.
• The ideal candidate has deep channel expertise across paid search, paid social, and lifecycle, but their real edge is building AI-powered workflows that scale creative production, automate measurement, and compound institutional knowledge.
• YOU WILL - Own full-funnel performance marketing across paid search & social, ASO, and lifecycle - Build a self-improving creative engine: AI-driven ad generation, testing, and iteration that scales without scaling headcount - Maintain a persistent knowledge layer so every experiment, result, and creative insight compounds automatically into the next cycle - Own conversion signal quality end-to-end: right events, right audiences, right attribution, partnering with DE on the infrastructure - Run a
• You'll operate more like a growth EM or PM who happens to focus on paid channels. - AI-First Execution: You automate before you do anything manually.
• Your primary tools are code, APIs, and AI workflows — not spreadsheets and platform UIs. - Systems Over Tasks: You build loops, not checklists.
• experience building AI-powered marketing workflows — not just prompting, but durable systems that run and improve on their own - Deep understanding of conversion tracking, attribution, and signal quality — you know the difference between filtering conversions and excluding audiences - Data-literate: comfortable with SQL, dashboards, and statistical rigor without needing a data team to interpret results - Track record managing significant budgets with clear ROI accountability - Strong experimentation
• Experience in developer-focused or PLG companies where paid and organic reinforce each other - You've thrived as a solo operator or on a very lean team - Comfortable with a modern data stack and warehouse-driven workflows - Hands-on
• experience with server-side conversion APIs and the postback lifecycle - You've brought measurement rigor and experimentation culture to a team that didn't have it before - You've scaled paid acquisition across geos with dramatically different unit economics WHAT YOU WON'T BE DOING - Managing a team—this is an IC role with leverage through systems, not headcount - Defining messaging, narrative, or creative strategy—Marketing owns what we say and how it looks; you own where it goes, how it performs, and