GTM Operations Manager - New Products

Chicago, United StatesHybrid

You are nearing today's limit. Upgrade for unlimited access.

Responsibilities

Design, launch, and continuously improve the process to engage overlay sales teams across new product lines, including clear entry criteria, required context, routing rules, and escalation paths
Define, document, and maintain rules of engagement across incubation teams and broader field teams so ownership, handoffs, and responsibilities are explicit
Own capacity tracking across incubation roles and products so leaders have visibility into coverage, utilization, and bottlenecks
Develop and maintain field communications across incubation products, including guidance on when to engage the incubation team, what support is available, and how processes evolve over time
Create and maintain source-of-truth documentation for intake criteria, handoff processes, stage gates, reporting definitions, and field-facing operating guidance
Surface operational risks, repeated failure modes, and process breakdowns early, then drive practical fixes that improve execution without creating unnecessary overhead
Support the operational setup for new incubation products as they launch, ensuring the right reporting, communication, and accountability mechanisms are in place

Most Asanas have the option to work from home on Wednesdays.
experience in program management, business operations, strategy and operations, GTM operations, or a similar cross-functional operating role in a B2B SaaS environment Proven
Excellent program management skills with the ability to drive multiple cross-functional workstreams simultaneously and keep stakeholders aligned
Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making

Bring a strong point of view on operational excellence while remaining pragmatic about what needs to be built now versus later About you 5+ years of

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission.
We believe that compensation should be reflective of the value you create relative to the market value of your role.
To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.
For this role, the estimated base salary range is between $131,000 - $149,400. The actual base salary will vary based on various factors, including market and individual
qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.
In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits.
If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.
Long-term savings or retirement plans
benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role. #LI-Hybrid About us

We're seeking a strategic, highly organized Program Manager to lead the operational backbone for Asana's incubation motions across new product lines.
This is a unique opportunity to help Asana bring early-stage products to market by supporting the specialist sales, solutions, and post-sale teams that sit closest to our incubation customers.
You will work across multiple products in the incubation stage in direct partnership with product GMs, sales and solutions leaders, post-sale partners, and R&D Ops leadership.
Your role will be to create the systems that make these motions scalable and accountable: intake processes, rules of engagement, reporting and dashboards, capacity tracking, stage-gate reviews, field communications, and operating cadences.
This role is ideal for someone who thrives in ambiguity, loves building operating systems from scratch, and knows how to bring structure to cross-functional work without slowing it down.
You should be excited to work at the intersection of Product, R&D Operations, Revenue, Customer Success, and Finance to help Asana learn faster and scale the right motions at the right time.
This role is based in our Chicago office with an office-centric hybrid schedule.
The standard in-office days are Monday, Tuesday, and Thursday.
Working from home on Fridays depends on the type of work you do and the teams with which you partner.
If you're interviewing for this role, your recruiter will share more about the in-office requirements. What you’ll achieve