marketing
Posted 2 hours agoSenior Marketing Operations Analyst (P3) - India
at Konghq
India Karnataka, IndiaOn-site
Responsibilities
- What you'll do - Build, QA, and send emails in Marketo from intake requests: template setup, token population, smart list configuration, scheduling, and send confirmation - Process list imports end-to-end: field normalization, deduplication checks, schema mapping, and load validation against Salesforce - Build audience segments and smart lists for campaign targeting based on marketer-provided criteria; validate logic before use and flag coverage gaps - Maintain lead flow integrity for records touching your
Requirements
- About the role Kong's Marketing Operations team is the operational backbone of the go-to-market engine.
- experience: email execution, smart lists, tokens, program architecture, and troubleshooting - Working knowledge of Salesforce: enough to validate sync behavior, catch attribution gaps, and escalate when something doesn't land correctly - Comfort with data: list hygiene, field normalization, deduplication logic, and compliance
- requirements (GDPR, CAN-SPAM) - A process improvement instinct: you see how something works and immediately think about how it could work better - High accuracy and attention to detail; you QA your own work before it goes live and own the fix when it doesn't - Ability to manage a queue of concurrent requests, prioritize effectively, and communicate proactively when something is blocked - Comfortable working autonomously and asynchronously with a globally distributed team Nice to have -
- Experience with HTML email editing - Hands-on
- experience with GTM orchestration or workflow automation tools such as Clay, Zapier, or similar - Familiarity with data platforms like Snowflake or BI tools like Tableau - Exposure to lead scoring models and attribution methodology - Background in B2B SaaS or a technical product environment What we're looking for beyond the resume Someone who takes pride in execution quality and doesn't let a request go out the door with a broken link or the wrong segment.
- The work is high-volume and detail-intensive, and the best person in this role will do it well while quietly making it easier for everyone around them. #LI-SP1 About Kong: Kong Inc., a leading developer of API and AI connectivity technologies, is building the infrastructure that powers the agentic era.
- Trusted by the Fortune 500 and startups alike, Kong's unified API and AI platform, Kong Konnect, enables organizations to secure, manage, accelerate, govern, and monetize the flow of intelligence across APIs and AI models.