marketing
Posted Apr 23Product Marketing Manager
at Topsort
United StatesOn-site
Responsibilities
- Define and refine Topsort’s market narrative
- Develop clear messaging by ICP, region, and maturity stage
- Ensure consistency across all sales and marketing touchpoints
- Own competitive positioning frameworks
- Create structured battlecards and objection guides
- Identify recurring loss patterns and sharpen response
- Lead go-to-market strategy for new modules and features
- Define value propositions by persona
- Support pricing positioning in partnership with RevOps
- Create high-quality pitch narratives
- Develop executive-level messaging frameworks
- Improve enterprise confidence in strategic deals
- Define target verticals and maturity tiers
Requirements
- Do you enjoy a fast-paced environment? Do you like seeing your work create real-time impact, being part of a rocket ship from the very beginning? Let’s do the unimaginable - let’s make ads clean and cool again, with AI and modern technology.
- We thrive on working in the open, lifting each other up, and getting things done with a sense of urgency.
- Clarify our perspective on CDPs, AI, auction optimization, and monetization
- Experience defining a new category or subcategory •
- Experience supporting enterprise sales teams globally What We Value
- You thrive with ambiguity: Exceptional ability to tackle open-ended problems in unstructured environments, turning chaos into structured innovation.
- Urgency: A disproportionate sense of urgency in execution, while keeping scalability and the creation of replicable processes in mind to ensure long-term success.
Experience
- 7–12+ years in B2B SaaS or ad tech product marketing •
Additional details
- We're quickly growing and super excited for you to join us! About Topsort
- Today, Topsort has 6 major hubs worldwide, and employees in 13+ countries, including Menlo Park, Boston, Santiago Chile, São Paulo Brazil, Barcelona Spain, and Sydney Australia.
- We are a truly global company that was born in the pandemic that’s had rapid growth since out of a genius product, a customer-first mentality, and a hardworking team of talented individuals.
- Since our founding in 2021, we’ve gained customers in retail, marketplaces, and delivery apps in 40+ countries and quickly approaching the #1 position in the industry.
- Topsort is changing the way Retail Media works. By joining our scaling team, you'll feel your impact from day 1.
- The processes and messaging you build today will be a critical part of our foundation as we accelerate toward 200 Topsorters worldwide, and your innovations will leave a lasting mark on the industry, as a whole.
- Retail Media is on the verge of a new era, and Topsort is gathering the ecosystem together to shape a brighter future.
- Joining us now, you'll work directly alongside our co-founders and founding members to bring on Retail Media 3.0.
- If you're looking to define your career as something greater than yourself, come scale with us.
- Our team is all about straightforward communication, embracing feedback without taking it personally, and fostering a super collaborative environment.