Head of Marketing & Herbicide Lead – ASEAN

Singapore, SingaporeOn-site

Responsibilities

Develop and implement integrated marketing plans to drive growth, brand leadership, and market penetration.
Ensure consistency in brand positioning, messaging, and campaigns across ASEAN markets.
Establish standardized frameworks for product launches, demand generation, and portfolio marketing.
Collaborate with global marketing teams to localize strategies for regional relevance.
Oversee marketing budgets, agencies, and performance metrics to maximize return on investment.
Drive commercialization and successful launches of new innovations across ASEAN markets.
Deliver revenue, market share, and profitability targets for the herbicides business.
Identify growth opportunities across key crops, segments, and geographies.
Develop data-driven go-to-market strategies tailored to country-specific needs.
Strategic Launch Excellence Establish and embed best-in-class launch capabilities for crop protection innovations.
Drive demand generation through field demonstrations, channel programs, and digital engagement.
Monitor market dynamics, competitive landscapes, and regulatory developments.
Influence and align stakeholders across global, regional, and country organizations.
Enable and coach country teams to strengthen marketing and product management capabilities.
Foster collaboration and knowledge sharing across ASEAN.

Requirements Degree in Agriculture, Agronomy, Marketing, Business, or related discipline; MBA preferred. 15+ years of
experience within agrochemicals, crop protection, or agriculture-related industries.
Experience in regional or multi-country roles, preferably within ASEAN. Demonstrated leadership
experience in marketing or commercial functions.

FMC Corporation is a global leader in agricultural sciences, driven by our purpose: Innovation for Agriculture.
We are passionate about the power of science to solve agriculture’s biggest challenges.
With one of the most productive and diversified pipelines in the industry, FMC is delivering cutting-edge and next-generation crop protection technologies – including Dodhylex™ active, Isoflex™ active, rimisoxafen, and fluindapyr – to help farmers increase the productivity and resilience of their land.
Our employees are at the heart of this innovation.
We’re looking for bold thinkers and collaborative doers.
From day one, you’ll contribute to meaningful work that drives progress in agriculture, supported by a culture that values integrity, safety, respect, and results.
Together, we’re building a more resilient planet – one innovation at a time.
At FMC, our employees are guided by our purpose: Innovation for Agriculture, Solutions for the Planet.
We provide farmers innovative solutions that increase the productivity and resilience of their land.
From our industry-leading pipeline to novel biologicals and precision technologies, we are passionate about the power of science to solve agriculture’s biggest challenges.